In a world obsessed with rankings, sometimes it’s hard for us SEOs to remember that those rankings are worthless if they’re not accompanied by a high click-through rate (CTR). Why should you care about your organic CTR?
Both SEO and PPC have their advantages and disadvantages for content marketers. While SEO costs less and is more sustainable, it’s much more challenging to attract traffic and to keep up with the content demand.
Today’s infographic is about generating leads with social media. However, I want to quickly look at using social media for prospecting and outreach because, for certain businesses, this can be an amazing method of lead generation.
We all know the usual ways to increase traffic to a website: search engine optimization, pay-per-click advertising, social media sharing, content marketing, and so on.
It’s much easier to start your website optimization journey from a visual perspective than a strictly numerical one.
Content marketing is all the rage right now. And for good reason. It’s the best way to bring in new organic traffic to your site. If you want a piece of the organic/SEO traffic pie, you need to be creating new content on a daily basis.
It always comes back to copywriting. You can blindly post to social media, or you can take a step back and carefully wordsmith the language of your updates. The right concoction of words can multiply the effect of your social media efforts.