Your customer testimonials deserve the spotlight. They should be front-and-center on your landing page. The headliner. The star attraction.
As long as I’ve been working in the digital space, there has been a pervasive idea that all content must be absolutely unique, lest you face the wrath of Google and catch a penalty for duplicate content.
Apple may go head to head with other manufacturers like Samsung to gain consumer attention, but Apple has never had a race-to-the-bottom price war.
I have realized something after working with countless companies and helping them set up their analytics tools. They all want the hottest tool. They all want as much data as they can possibly gather. However, these companies don’t actually care about the data.
John Lott, partner at Spearmint Love, an online store selling baby clothes, had a problem. He had just left his job at an equity firm to work full-time on his wife’s ecommerce business.
To anyone who’s exclusively done business online, I cannot stress enough how beneficial it is to sell to humans, face-to-face. First of all, in person, you can learn what people are really looking for — and you can make suggestions accordingly.
Would you believe me if I told you that with a few simple strokes on the keyboard, you could tiptoe your way past your audience’s conscious objections, directly influence their subconscious minds, and instantly boost your conversion rates?
So how does Google work? Have you always wanted to know? Well, you’re in luck, Google decided to disclose their “secret sauce” on April 1, 2002, by announcing “Pigeon Rank.”
Most A/B test and conversion optimization ideas have their beginnings in web analytics reports. And there are countless types of reports that can provide inspiration for meaningful A/B testing. But still, it is extremely hard to come up with a successful test hypothesis using only quantitative data.