Introduction Forms. They may be boring, they may be underrated, and they may be overlooked. But make no mistake, forms are possibly the most important components on your business’ website.
Many of you are probably familiar with Quora. But not everyone knows that Quora can be turned into a perfect marketing tool that will drive high quality targeted traffic and conversions to your website. I made the most out of Quora and continue to use it as one of my…
Are you treating your author bio as an afterthought? If you’re like most online marketers, the answer is probably yes. Don’t believe me?
Incredibly, 32% of companies were victims of cybercrime in 2016. And 87% of CIOs believe their security controls are failing to keep their business protected.
Compelling case studies can be extremely useful sales tools. They put your most valuable benefits on display, using convincing language that connects with the core concerns of your ideal prospects. Buyers love case studies. In fact, 78 percent of B2B buyers read them when researching an upcoming purchase.
Hypothesis Testing: A systematic way to select samples from a group or population with the intent of making a determination about the expected behavior of the entire group.
Do you want to learn about the best web analytics tools? There are several free options available of which the king is Google Analytics. There is no reason not to use it. And then there’s Crazy Egg, which offers deeper insight with rich visual analytics and heatmaps. See how to…
If your company relies only on analytics software to interpret and give insights on raw numbers, you are probably missing out. Numbers can give answers to many questions, like where are your users coming from, which page they visit, how long do they stay on your website and many more.
The door outside my office reads: PUSH. Guess what? That’s the handiwork of our HR team. (Thanks, HR team.)