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How to Get Sales Leads Online Fast (Tips for B2C)

by Angela Chapa

grow customers by discounting

You can track metrics all day, but if you want to grow your business, there’s only one that really matters. Traffic, keyword trends, social followers, and email subscribers are all popular data points to monitor —but nothing is a better predictor of your sales than leads. The more you can…

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How to Identify Your Target Audience for Better Marketing

by Steve Hogan

target-audience-introduction

What is a target audience? And why does your specific target audience matter? That’s what we’re going to cover today. When you’re in business, you serve a specific segment of the population. Too often, when an entrepreneur gets asked who the target audience is, they answer, “Everyone.” That’s almost never…

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Quick CRO Wins? Look No Further Than Customer Feedback

by Today's Eggspert

customer-feedback-cro

According to a 2017 study by Econsultancy, just 22 percent of companies are satisfied with their conversion rates. But how do companies rectify that? From lead-capturing, analytics and UX testing to page optimisation, online performance and marketing automation, there are plenty of tactics to choose from. But there’s just one…

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