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White vs. Black Hat SEO: What is the Difference

by David Zheng

As with any industry as large as SEO, you’ll come across many different opinions about the most effective ways to approach site optimization. And though many of these tactics can work, and the idea of which is “best” is largely subjective, there’s one distinction you need to be aware of:…

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How Does Google Search Work In 2018

by David Zheng

When you optimize a site, it’s important to understand the reasoning behind the changes you’re making. That’s why some of the most common questions among both new and experienced SEOs are “how does Google search work?” and “how does Google rank search results?” After all, Google is a leader in…

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5 Advantages and Benefits Of SEO For Your Website

by David Zheng

If you’re a marketer or business owner, you’ve likely been told that you should be using SEO (Search Engine Optimization) more than once or twice. That’s because today, it’s an essential part of any successful marketing strategy. But if you’re not familiar with this tactic, you might not be convinced…

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SEO Tools and Tips To Boost Your Rankings

by Shane Barker

Why do I need the best SEO tools when I can promote my business through social media platforms? How does SEO help my business? Doesn’t paid advertising get better results? Isn’t SEO dead? If you are still asking these questions, it means that you have pretty much written off SEO.…

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