I have some bad news for you. It might hurt. Everything you’ve read about lead generation strategies might not apply to your business. Why? Because ecommerce lead generation is different. If you run a business outside of the ecommerce family, feel free to check out another Crazy Egg article that…

If nobody clicks on your call-to-action phrases and buttons, you don’t get any leads, nor do you generate any revenue. That’s the opposite of the point of using CTAs, which is why I tell business owners and marketers to take the time to refine their phrasing. A poorly-written CTA negates…

Google’s mobile first index has created quite an upheaval in the marketing world — and for good reason. Marketers want to know how Google’s algorithm will change SERP (search engine results page) rankings. The mobile first index means that Google will consider mobile friendly websites first when deciding how to…

If you are involved in any form of digital marketing, then you know that marketing automation is changing the rules of the game. Figures show that, on average, 49% of businesses are already using marketing automation, and more than 55% of B2B companies have adopted automation technologies. Based on a…

Consumers have become increasingly blind to marketing and advertising strategies. The buyer’s journey gets longer and longer, and people are slower to trust companies. What’s a business to do? Build credibility. And it starts with customer testimonials. Imagine that someone is looking for a product you sell. He calls a…

Remind me: How many chances do you get to make a good impression? Oh, that’s right. One. Just one. If you don’t have the best homepage possible, that first impression you lose that first impression forever. Will the visitor come back? Maybe. But you’re playing with fire. There aren’t any…

The ultimate end goal for every single visitor to your website is to turn them into a customer or a recurring visitor. The problem is that turning visitors into regulars can be tricky. Really tricky. There is, however, an easier way to convert visitors without wasting your time or theirs—and…

You’ve heard your friends and associates talking about using a heatmap tool to improve their website conversions and sales. Maybe you’ve even done a little research on the subject. But why exactly do you need a heatmap tool? And what does it do? You have questions. I have answers. Here’s…

Have you ever thought, “If we could increase our traffic by X%, digital marketing would become so much easier”? If so, don’t worry—you’re not alone. Many companies choose to funnel a large percentage of their marketing spend into advertising, hoping to scale their business by attracting large numbers of new…