Content Marketing Institute’s 2017 report stated that over 60% of B2B marketers saw more success from their content marketing efforts this past year. What does this mean?
Online marketers will love this infographic. The rest will find it creepy and possibly depressing. Regardless, it’s an amazingly well-done data visualization.
As a designer, developer, or marketer, it’s your job to develop something unique for your brand’s website. The reason for this is simple: you want to stand out from the generic chatter surrounding your brand in the market, and a unique style will help you do that.
There have been many published articles on marketing funnels that emphasize the need to track the full customer lifecycle in order to determine the best return on campaign activity spend.
Lack of “product/market fit” is one of the key reasons for start-up failures. Despite initial success, businesses fail to be sustainable. One way to escape this is to get everyone involved and get back to experience-based design.
It’s Friday afternoon, and Bill is frantically writing a rebuttal to a fiery political thread on Facebook. Smashing his keyboard violently with fingers of fury.
End-to-end testing is a term usually reserved for the product team. Put simply, such testing ensures a product will complete the tasks it is intended to when used in real life conditions, from beginning to end.
A word of caution: From my own anecdotal evidence, people find being “followed” around the Internet really creepy. And you have to stop for a moment and think about what that does to your brand image.
2017 will forever be known as the year Google adopted a mobile-first strategy. Some people will think of that way, at least. Probably not too many, actually, but that doesn’t lessen the significance of the shift. Your mobile web strategy is now, simply, your web strategy.