An effective SEO strategy involves dozens of factors. And while this may sound overwhelming, they can all be broken down into two main categories: on-page and off-page SEO. As the name implies, on-page SEO involves the elements that take place on the individual pages on your site. Optimizing these elements…

Generating good lead magnet ideas can become a long process. Simply throwing together an e-book or whitepaper just because other businesses do it would be a mistake. High-converting lead magnet ideas offer so much value that your target audience can’t say no. The more you refine your lead magnet, the…

Even though there is growing wisdom around the best product teams involving design, business and engineering heads from the very start, there is, quite often, still a divide between the design process and business needs. As someone who has both a Business and Design background, I have found it useful in…

How excited would you be if you doubled the number of leads your marketing campaign was generating in less than a month? What if you found out that the improvement wasn’t an improvement at all, because as lead quantity went up, lead quality was going down? That’s exactly what happened…

User experience testing often scares entrepreneurs and marketers. It seems like a daunting task, especially if you have lots of products or lots of pages on your website. However, it’s essential if you want more conversions. ClickMechanic conducted extensive user experience testing before relaunching its website. The testing resulted in…

Regular audits are key to modern digital marketing. They can help to find bottlenecks in everything from SEO to customer acquisition, and do it faster than ever before. Top of the list is often a conversion optimization audit. And one simple audit can help marketers increase their conversion rates by…

The power of a word of mouth is incredible and it should never be underestimated. People refer other users’ recommendations way too often to neglect them. That is where the power of influencer content comes into play. Due to the massive reach and engagement, the opinion of a thought leader…

Conversion rate optimization offers one of the fastest, most effective methodologies for turning your existing web traffic into paying customers. Also known as CRO, conversion rate optimization can involve numerous tools and strategies, but they’re all geared toward the same thing: Converting visitors into leads and leads into customers. There…

You’ve heard the marketing mantra a bazillion times: people do business with people they know, like, and trust. Nowhere is this truer than on your About Page. When people click on your About Page, they want to get to know you. It’s a golden chance, and possibly your only chance, to…