Your content marketing strategy influences how you reach your audience. If you don’t have a content strategy, now’s the time to create one. Many businesses feel overwhelmed about where to…
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The 31 Best Homepage Design Examples and Ideas for Your Website
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Why Free Shipping Is No Longer Enough (And What Things Are!)
We’ve heard time and time again that free shipping is the biggest conversion booster for online retail stores—with a whopping 93% of customers stating that…
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Free 30-day TrialWhy Your Landing Page Should Have at Least 500 Words
I look a lot of landing pages, and I notice a common shortcoming. A lot of landing pages don’t have enough content. Here are some…
3 Popular Colors for Websites – When & How to Use Them
You’re planning a new business. You’re excited. You’re almost ready. You need to pick a color scheme. Before you do a scornful snort-laugh, hang on…
Your Ecommerce Site Will Die Without These 3 Trust Signals
Every ecommerce site needs trust signals. Without them, you can expect conversion rates and revenue to remain low. With trust signals, you can power your…
The 5 Times When You Absolutely Must do A/B Testing
The world needs more A/B testing. Why? Because A/B testing is the most effective way to raise conversion rates. Tragically, according to Econsultancy, a paltry…
Pro Tips on Using Personalization for Conversions
Getting customers to your website is hard enough these days with constant search algorithm changes. But once you get them there, you’ve got another challenge…
6 Ways Social Proof Can Increase Conversions On Your Site
In February 2004, Facebook was a small and unknown website, used only by Harvard students. By summer, they had expanded to other Ivy Leagues, but…
Are These 5 Shopping Cart Mistakes Killing Your Sales?
It’s perplexing why most online business advice focuses on sales and marketing, when a sale is not final until the last ‘submit order’ button is…
How to Quickly Convert Trial Users Into Paying Customers
Want to know the secret to converting trial users to paid customers? I’ll answer it in one word: communication. It’s not enough to have a…
82% of Marketers Aren’t Testing Effectively – Here’s Why
As conversion optimization becomes more of a priority in more and more companies, we’re seeing a lot of statistics on how marketers perform their tests,…
So You Want to Do a Conversion Audit? Here’s What You Need to Know
If you’ve launched your website and are steadily getting traffic, you may feel like the hardest part is over. The truth is, the real work…
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