Your content marketing strategy influences how you reach your audience. If you don’t have a content strategy, now’s the time to create one. Many businesses feel overwhelmed about where to…
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We tend to think that Big Business, with all its resources, has a big advantage when it comes to marketing. But today, we’re challenging that…
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Stories are powerful. For ages, they’ve been used to convey messages, teach values, and pass on wisdom from one generation to the next. They can…
5 Tips to Boost the Credibility of Your Sales Messages and Sell More
It’s tricky. Why would people believe your sales messages? You’re just trying to sell them something, aren’t you? You use social proof to show your…
10 Easy Ways to Get More Retweets
Twitter offers a great way to extend your influence online: the retweet. When used wisely, retweets often lead to more influence, more followers, and more…
On Image Overload? Try These 4 Easy Steps to Create Social Media Graphics
We all know the favorite social media networks can be a time suck if we aren’t careful, but add to it the creation of unique…
Paving the Path to Sales: The Conversion Funnel Explored
As a marketer, you’ve likely heard the term conversion funnel to describe your business’s path to ROI. But when was the last time you took a…
6 Tantalizing Techniques for Writing Seductive Sales Copy
It happens to all of us. We’ve developed a new product. We’ve worked hard to get the product right. We’ve slaved for hours to get…
Understanding The User Experience
User experience. It’s not a new concept, yet it seems that we all have our own ideas about what it is and what it means….
Direct Response Versus Branding: How to Write No-Hype Copy that Sells
I have to admit I’m not a huge fan of business jargon. Piercing headaches overwhelm me when I hear words and phrases like blamestorming, right-sizing,…
Don’t Like Klout? 12 Other Ways to Track Social Media Influence and Engagement
Social influence measurement site Klout has attracted a lot of attention. The site tracks social media influence across a range of sites and has generated…
4 Secrets to an Outstanding Mobile Website
As much as the CrazyEgg technology has revolutionized our approach to understanding just what makes our visitors ‘tick’ online, there’s still one thing that remains…
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