Your content marketing strategy influences how you reach your audience. If you don’t have a content strategy, now’s the time to create one. Many businesses feel overwhelmed about where to…
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The 31 Best Homepage Design Examples and Ideas for Your Website
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What is a Sales Funnel, Examples and How to Create One
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10 Easy Ways to Get More Retweets
Twitter offers a great way to extend your influence online: the retweet. When used wisely, retweets often lead to more influence, more followers, and more…
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Paving the Path to Sales: The Conversion Funnel Explored
As a marketer, you’ve likely heard the term conversion funnel to describe your business’s path to ROI. But when was the last time you took a…
6 Tantalizing Techniques for Writing Seductive Sales Copy
It happens to all of us. We’ve developed a new product. We’ve worked hard to get the product right. We’ve slaved for hours to get…
Understanding The User Experience
User experience. It’s not a new concept, yet it seems that we all have our own ideas about what it is and what it means….
Direct Response Versus Branding: How to Write No-Hype Copy that Sells
I have to admit I’m not a huge fan of business jargon. Piercing headaches overwhelm me when I hear words and phrases like blamestorming, right-sizing,…
Don’t Like Klout? 12 Other Ways to Track Social Media Influence and Engagement
Social influence measurement site Klout has attracted a lot of attention. The site tracks social media influence across a range of sites and has generated…
4 Secrets to an Outstanding Mobile Website
As much as the CrazyEgg technology has revolutionized our approach to understanding just what makes our visitors ‘tick’ online, there’s still one thing that remains…
May’s Best: A Dozen Fresh Perspectives on Analytics, Conversion, and Copywriting
No excuses — it’s time to catch up on your reading. Grab your tablet, head outside for some sun, and get straight to your much-deserved brain-break….
The Secret to High-Impact Sales Copy (Hint: Your Customers Already Use It)
I have bad news and good news. First the bad: It doesn’t matter how good your sales copy, it doesn’t really sell. Which means all…
Facebook Marketing: From 2,500 to 1 Million Fans in Just Two Years
When you think about appliance businesses, you usually imagine a brick-and-mortar showroom, with rows of bright shining refrigerators, washers and dryers. But that’s not always…
9 Tools that No Serious Online Writer Should Be Without
When it comes to writing for the web, competition is steadily growing fierce. We’ve had it drilled into our heads that “content is king” but…
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