Your content marketing strategy influences how you reach your audience. If you don’t have a content strategy, now’s the time to create one. Many businesses feel overwhelmed about where to…
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Storyselling: When Your Customers Don’t Want to Be Sold
Everyone knows what storytelling is—but what about storyselling? Storyselling is the act of selling your product or service through telling a story. But this simple…
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September’s Best: A Dozen Fresh Perspectives on Analytics, Conversions, and Copywriting
Guess what? It’s officially holiday crunch time. If you’re a marketer, “happy Halloween, happy Thanksgiving, and merry Christmas” should be what’s running through your head…
Don’t Ditch Your Blog Yet: 6 Reasons Why Your Blog Still Rocks for Marketing
There are more places than ever to market your brands… so do you still need a blog? To stay relevant marketers are now creating YouTube…
AIDA Formula: How to Apply it And Drive Results with Your Copy
No, it’s not about Verdi’s Opera. AIDA formula stands for: Attention Interest Desire Action If you’ve never heard of it, AIDA is a model that…
5 Clever Ways to Get Customer Reviews That Convert
How do you get customer reviews that help you achieve conversion rates as high as 68.7%? In today’s consumer centric world, Aileen Lee, Partner at venture…
The Dynamic Power of Headline Influencers
Have you ever tried hitting a moving object, except the moving object is a millisecond glance? That’s what crafting digital headlines feels like, at least…
Creative Inspiration: Top 6 Apps for Designers
The rise of the smartphone brought the rise of a tongue-in-cheek saying: “There’s an app for that.” But there probably is an app for that….
Why Your Marketing Is a Losing Battle (and What to Do about It)
Ok, I confess: Creating high-conversion marketing is a bloody hard work. You know what usually happens. You create your first landing page. You have a…
7 Conversion Optimization Tests That Win EVERY Time
I’ll admit, I’m a little nervous writing that headline. I’ll probably get a lot of haters saying “not every conversion optimization test wins every single…
Writing a Guarantee That Converts
Regardless of what many businesses believe, a guarantee is more than a promise to return the prospect’s money. The right guarantee builds relationships with your…
The 80/20 of Sales & Marketing: How to Work Less and Earn More
Sure, you’ve probably heard about the 80/20 Principle (aka “The Pareto Principle”), which basically says 80% of your results come from 20% of your efforts….
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