Your content marketing strategy influences how you reach your audience. If you don’t have a content strategy, now’s the time to create one. Many businesses feel overwhelmed about where to…
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The 31 Best Homepage Design Examples and Ideas for Your Website
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6 Tantalizing Techniques for Writing Seductive Sales Copy
It happens to all of us. We’ve developed a new product. We’ve worked hard to get the product right. We’ve slaved for hours to get…
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Direct Response Versus Branding: How to Write No-Hype Copy that Sells
I have to admit I’m not a huge fan of business jargon. Piercing headaches overwhelm me when I hear words and phrases like blamestorming, right-sizing,…
Don’t Like Klout? 12 Other Ways to Track Social Media Influence and Engagement
Social influence measurement site Klout has attracted a lot of attention. The site tracks social media influence across a range of sites and has generated…
4 Secrets to an Outstanding Mobile Website
As much as the CrazyEgg technology has revolutionized our approach to understanding just what makes our visitors ‘tick’ online, there’s still one thing that remains…
May’s Best: A Dozen Fresh Perspectives on Analytics, Conversion, and Copywriting
No excuses — it’s time to catch up on your reading. Grab your tablet, head outside for some sun, and get straight to your much-deserved brain-break….
The Secret to High-Impact Sales Copy (Hint: Your Customers Already Use It)
I have bad news and good news. First the bad: It doesn’t matter how good your sales copy, it doesn’t really sell. Which means all…
Facebook Marketing: From 2,500 to 1 Million Fans in Just Two Years
When you think about appliance businesses, you usually imagine a brick-and-mortar showroom, with rows of bright shining refrigerators, washers and dryers. But that’s not always…
9 Tools that No Serious Online Writer Should Be Without
When it comes to writing for the web, competition is steadily growing fierce. We’ve had it drilled into our heads that “content is king” but…
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The 24 Best Shopping Cart Solutions for Your Business [Infographic]
Building a website doesn’t automatically give you an online business. Whether you sell a product or service, your website needs to generate income. Which means…
7 Ways to Score with Local Search Optimization
Local search optimization is hot. Where once web users wanted global information, increasingly they want more personal results that literally get them right where they…
The Ultimate Guide to Marketing Infographics
Love infographics? You aren’t alone. Infographics — from large to small, simple to complex — are being created and shared by marketers every day. With…
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