Your content marketing strategy influences how you reach your audience. If you don’t have a content strategy, now’s the time to create one. Many businesses feel overwhelmed about where to…
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Changes in SEO: What You Need to Know in 2014
The way we approach search engine optimization was altered forever in 2013. Reflecting back on all the changes in SEO, the question must be asked:…
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Get in Your Customer’s Head and Increase Conversions
Have you ever stood in a checkout line and heard the entire life history of a sweet old lady in line behind you? While it…
7 Social Marketing Tactics To Launch A Product
New product launches are an art and a science. Once you’ve created your product, it needs to be sold, and before selling the product, it…
5 Ways to Make a Splash with Social Customer Service
Brands use their social media platforms for many things: launching new products sharing interesting content generating buzz with compelling infographics And some of them even…
Your Simple 5-Point Checklist For Better Converting Copy
Want to make sure your copy has the best chance of converting? Then you’ll want to review it before you test it. You want to…
Content Marketing: Essential or Optional for Online Success?
Every time I turn on the computer these days I hear about the benefits of content marketing. It’s widely publicized as one of the best…
6 Of My All-Time Favorite Conversion Rate Optimization Case Studies
Want to start conversion testing on your website, but don’t know where to start? Don’t worry, I’ve got you covered. In this article, we’ll break…
What Conversion Tactics Will Make the Biggest Bottom-Line Difference in 2014?
Yesterday, I told you about 13 Conversion Optimization experts you need to follow. Today, I want to share their top tips for getting better marketing…
November’s Best: Our Favorites in Analytics, Conversions, and Copywriting
No excuses—it’s time to take a brain break from the business of Q4 and catch up on your reading. We know you’re busy. And yes,…
Why You Shouldn’t Write Guest Posts for SEO
You’re smart. You know SEO has changed. You don’t spin articles. You build a natural link profile. And you write proper guest posts to build…
A Warning to Ecommerce Startups: The Future of Online is Offline
When ecommerce first took the world by storm in the late ’90s and early 2000s, cutting edge marketers knew that the “information superhighway” was the…
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