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Conversion rate optimization. Once you have a sales funnel up and running, conventional wisdom goes that the name of the game is optimization. But when…
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Free 30-day TrialTop 5 Usability Mistakes Killing Your Conversions
Sometimes what you don’t know can be costly. It can lead to mistakes that lead to low conversions—deterring buyers, cutting into your profits and adding…
6 Exit Overlays That Convert More Than Others
Quick, think of all the reasons you leave a website. You probably came up with at least five, right? You didn’t think the content on…
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Your most powerful marketing tool is copy — words, sentences, and paragraphs. Your website has the potential to either drive sales or drive away customers….
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It may surprise you, but even small tweaks in your website copywriting can increase conversion rates by 30% and upwards. And with margins being as…
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Forget the old Mac vs Windows argument — I’ve used both and each has advantages depending on your personal setup. If you’re a Windows user,…
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Direct-response copywriting is killer. In today’s world of content shock and content proliferation, we need to learn a few things from the world of direct-response…
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“Ugly websites convert better than pretty websites.” Anyone who has been around marketing or conversion optimization for long has heard that. It’s a very simplistic…
5 Schoolboy Errors That Ruin Your Split Test Results
Split testing. The infallible process that adds an element of science to the art of optimizing your page’s copy and presentation. I say infallible, but…
Stop Jargon From Killing Your Conversions
Jargon. Verbiage. Policy speak. Whatever you call it, we all encounter it on a daily basis. Why? There are at least three reasons why companies…
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You’ll find value propositions everywhere — some are good, some are bad. Essentially a value proposition is a statement (a quick summary) of what your…
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