Introducing the Daily Egg Internet Marketing and Conversion Rate Optimization Glossary

by Sean Work

Last updated on December 15th, 2017

We’re pleased to announce our new glossary section at The Daily Egg.

You can find it in our top navigation under “Resources” if you’re on a desktop computer:

location of the Crazy Egg Glossary

..or in the “hamburger menu” if you’re on a mobile device:

location of Daily Egg Glossary on Mobile

We’ve been working on this slowly for a while now. As we publish articles, often our writers will refer to terms, industry jargon and acronyms that not everyone is familiar with. We figured an online glossary would be a good resource to keep our readers informed on all this terminology.

We try to go beyond simply defining terms. If you click-through on each term, you’ll find a definition along with a more detailed explanation of the term, why it’s important and what you should know about it. We’ll usually provide some examples from our industry just to make it as clear as can be.

Have a Suggestion? Want to Add to it?

We’re nowhere near being done adding terms to the glossary. If you want a term added or if you would like to submit a write-up for a term, please contact us, and we can work together to make it happen!

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Sean Work

Between rocket science and space shuttle design at Boeing and NASA to building the Kissmetrics blog to 1 million monthly readers, I’ve also helped dozens of online businesses with PPC, SEO, and Conversion Rate Optimization. If you have any questions about generating success online, write me a question now at


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