Copywriting

Objections are good. If a prospect poses objections, it means they’re engaged. What they’re really looking for is reassurance you can meet their needs. The…

When your writing has to do something, every single word must pull its weight. This is why writers like me keep track of words that

The secret of writing a great headline is to steal inspiration and adapt it. This is why the best copywriters keep a handy swipe file.

Direct response copywriting is a marketing technique where you speak directly to your customers, encouraging them to take action now instead of later. It can

Out of all the elements on a web page or a featured ad, headlines are the ONLY element that ALL USERS will read. They serve

A world-class copywriter can instantly tap into a target audience’s frame of mind, pull at their emotions, bring them on a journey, and inspire many

PAS is a famous copywriting framework that identifies a problem consumers often face, raises the stakes by pushing the problem to its logical extreme, and