Conversion

Scarcity and urgency are powerful psychological triggers that, when used correctly, can boost your sales and make your business more profitable in the long run….

Sometimes low conversion rates aren’t the outcome of poor landing page design or weak copy but of a deeper market fit challenge. Now, if you

Too many business decisions hinge on habits, instinct, or the loudest person in the room.  Hypothesis testing offers a better way. Instead of working off

When it comes to understanding what your users are doing on your website, Crazy Egg and Hotjar are two of the most popular tools on

Sometimes the Unbounce offering isn’t enough. Other times it’s not what you need, but it’s close. While this CRO platform checks the core boxes to

Knowing what the customer journey is and how to make it better for your target audience is key to good UX.  In this post, we’ll

Crazy Egg has been developing heat mapping and recording technology since 2005, when Google Analytics was launched. Maybe you tried the 30-day free trial and

Mouseflow, like Crazy Egg, belongs to the analytics/tracking software space. With the main difference being that Mouseflow gravitates around user behavior and customer journey mapping.