A Click Map Shows Where Users Struggle (+ How to Fix It)
To use the info in a clickmap to improve your website experience and effectiveness, you have to know how to interpret what you see.
Conversion
Ugly Websites That Are Actually Superbly Designed to Make $
What makes a website beautiful? No, wait. A better question. Why does it matter if it is? Like dating, too many people are caught up
The Lead Magnet Is Evolving—Here’s 16 Fresh Ideas
These days, a lead magnet should be shareable on social media, easy to consume on mobile devices, and compelling enough to stand out in search
Copy Our Proven Conversion Rate Optimization Checklist
This conversion optimization rate (CRO) checklist is designed to help absolutely anyone audit their site and make the most out of their traffic. I did
A/B Testing Basics: How to Get Valid, Actionable Results
If you’re not A/B testing your site, you’re leaving money on the table. The only way to truly evaluate your conversion funnel and marketing campaign
The 8 Best Conversion Rate Optimization Blogs
A lot of conversion blogs have come and gone in the 20 years that we’ve been doing this. Here are our favorites that are still
Hotjar Review – The Good and Bad
Hotjar helps you understand how visitors behave and interact with your website. The information you gather with Hotjar helps you make sensible changes to improve
How to Set Up A/B Testing in Google Analytics 4 (GA4)
With the sunsetting of Universal Analytics (UA) and the promotion of its successor Google Analytics 4 (GA4) back in July 2023, A/B testing took a
