Analytics

Google Analytics removed keyword data and replaced it with “not provided” back in 2013. For the conspiracy theorists among us, the advent of Google Analytics…

With all the different types of testing for websites we now have available, there’s simply no excuse for websites that don’t perform well. That may

Our traffic bounces all over the place. We have social. We have email. We have paid ads. There’s more sites, platforms, and networks than we

Google Analytics (GA) is capable of generating incredibly detailed and comprehensive data. It provides the insights needed to fine-tune your site, reduce UX friction and

Heatmaps are great at quickly letting you know what areas of a webpage are getting the most “click action”. They’re perfect for presentations and explaining

There have been many published articles on marketing funnels that emphasize the need to track the full customer lifecycle in order to determine the best return

There are tons of great tools out there to help you improve the website experience you provide, grow your online business, and make better connections

Being data-driven is good. Unless, of course, all that data driving your decisions is wrong.