Analytics

I’m a recent convert to Google Tag Manager (GTM). Launched in 2012, GTM helps marketers and conversion optimizers with a painful issue: implementing lots of…

Know your audience. It’s one of the key rules of getting better conversions. These days, knowing your audience isn’t simply about overall web traffic analytics;

Lead scoring is the ultimate conversion optimization hack: if you want to make sure leads get delivered to your sales team on time and that

If you really want to get conversions, you need to be a mind reader. I’m not even kidding. Understanding what users want (known as user

You have probably already figured out that I’m a bit of an analytics nut. I regularly use Google Analytics, check out analytics blogs, and have

One of the knocks on Google Analytics has been the way it handles goal attribution. Translation:  the way that Google Analytics currently gives credit to

Let’s be honest. This is one of the reasons Mark Twain liked to say, “There are three kinds of lies: lies, damned lies, and statistics.”

Google Analytics Intelligence Events are one of the most powerful and underutilized tools in Google Analytics. Allow me to explain what they are and then