Analytics

I’m a recent convert to Google Tag Manager (GTM). Launched in 2012, GTM helps marketers and conversion optimizers with a painful issue: implementing lots of…

Know your audience. It’s one of the key rules of getting better conversions. These days, knowing your audience isn’t simply about overall web traffic analytics;

Lead scoring is the ultimate conversion optimization hack: if you want to make sure leads get delivered to your sales team on time and that

If you really want to get conversions, you need to be a mind reader. I’m not even kidding. Understanding what users want (known as user

One of the knocks on Google Analytics has been the way it handles goal attribution. Translation:  the way that Google Analytics currently gives credit to

Let’s be honest. This is one of the reasons Mark Twain liked to say, “There are three kinds of lies: lies, damned lies, and statistics.”

Google Analytics Intelligence Events are one of the most powerful and underutilized tools in Google Analytics. Allow me to explain what they are and then

Since its humble beginnings in 2002 with the launch of the TinyURL service, the URL shortener has evolved to become more than just a convenient