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8 Examples of Blog Post Templates

Writing a blog post may sound like an easy task, but there’s a lot at stake. The point of a blog is for other people to read it. But how do you write post after post that will attract readers and keep them coming back for more? 

Blog post templates, of course. 

Templates help you generate ideas and make it a snap to organize thoughts and research into a cohesive piece of content. Use the eight blog post templates on this list and a blogging platform like WordPress with Hostinger to get started.

The Best Tools to Use With Blog Post Templates

The three Golden Eggs below are our favorite blogging platforms, but they’re not the only good ones—see all the tools we love in our list of the best blogging platforms.

WordPress with Hostinger is our favorite blogging platform and hosting duo because together, these tools give you powerful, inexpensive, open-source blogging capabilities. Use your domain for free for the first year and pay just $2.59 a month to start blogging.

Wix is your best friend if you want a drag-and-drop blog builder that’s easy to navigate and inexpensive to boot. It’s free to build and host a website with Wix, and your domain name is free for the first year.

Strikingly helps creatives build and host visually stunning websites that are primed to attract engagement—even if you have zero coding or web design skills. Build a site on Strikingly and get your first year of a custom domain for free

Crazy Egg's Golden Eggs: The best tools to use with blog post templates

More Top Blog Post Template Tools 

If you need help navigating the first steps of setting up a blog with any of these Golden Eggs, never fear. You’ll learn everything you need to know by reading our list of the top blogging platforms

1. The How-To Blog Post Template from Semrush

How-to blog posts are informative and engaging. If you have a special skill or piece of knowledge you think the world would benefit from, put it into a how-to post. You can also weave your brand or product into this post type. 

For example, if you own an online dog toy store, you could write a blog titled “How to Throw a Holiday Party for Pets.” From sending out paw-ty invitations to making pet-approved holiday treats, your post could cover everything a pet lover needs to know about celebrating the holidays with Fido and friends.

Naturally, one of the steps will include gift buying. This is the perfect chance to highlight your bestselling dog toys and show support for competitors by adding a few of their products, too. 

Here are some of our favorite how-to examples:

No matter what you’re teaching readers to do, we recommend using the how-to template from Semrush.

Screenshot from semrush showing what a how-to blog template should look like.

Semrush helps you visualize what a how-to blog post template should look like. It also offers instructions for what to write in each section, which is ideal for anyone new to writing how-to posts. 

2. The Round-Up Blog Post Template from Wordstream

Round-up posts offer tons of value for readers everywhere. They’re fun to write, too, because you get to explore the web and highlight a bunch of products or services that you love.

If you’re part of an affiliate marketing program, round-up posts are especially valuable for both you and the reader. Your readers will get ideas for products to buy, and when they click a link, you’ll get rewarded. 

Here’s just a taste of round-ups we like: 

Wordstream’s round-up blog post template is a Google doc that you can easily copy and paste into your own word processor. Then you can flesh it out using Wordstream’s tips.

Screenshot of Wordstream's round-up blog post template.

Wordstream also offers valuable advice to keep in mind as you create round-up posts. Between the template and the tips, you’ll be on your way to writing irresistible round-up blog posts in no time. 

3. The Product Comparison Blog Post Template From Backlinko

Who of us hasn’t benefited from a product comparison blog post? Deciding between one of two or three things can be difficult. You can make decisions easier for your readers by writing comparison posts. 

The point of comparison posts isn’t necessarily to choose a winner. Different tools will work better for different people. Your job is to give the readers the information they need to make a decision by exploring things like pricing, features, customer sentiment, ease of use, and customer support. 

Take a look at some of our favorite product comparison posts: 

To help you write your own comparison post, use the product comparison blog post template from Backlinko. Called The Product Showdown, this template covers everything from picking the best title to conducting feature-by-feature comparisons.

Screenshot of Backlinko's "The Product Showdown" blog post template.

Backlinko also offers plenty of tips and examples to help you make the template into a valuable comparison post for your readers. 

4. The Expanded Definition Blog Post Template From Ahrefs

Sometimes a quick definition doesn’t cut it when a reader needs to learn the ins and outs of a tool, product, or concept. That’s where the expanded definition blog post—also known as a “What Is” post—comes in. This post explains something in simple yet detailed terms to help readers understand it. 

An expanded definition blog post should be informative and compelling. Here are some examples: 

The expanded definition blog post template by Ahrefs helps you visualize and map out your own What Is post. It’ll guide you through the process of coming up with a title, defining the concept, adding jump links, and creating sections that meaningfully engage with the definition.

Screenshot of Ahrefs' "The Expanded Definition Blog Post" template.

With this template to show you the way, you’ll soon be publishing posts that teach readers something they didn’t know before. 

5. The Case Study Post Template From Siege Media

Surveys and polls are a great way to understand your target audience. And if you conduct one using a tool like SurveyMonkey, Facebook, or Poll Junkie, you can create a post using the data you glean. In other words, a case study blog post. 

Case study blog posts are intriguing because they’re a snapshot of something specific using a completely original situation or dataset. 

Let’s go back to that dog toy website for another example. You ask your Facebook followers which type of toy their dog likes better for playing fetch: balls, frisbees, or ropes. 

The answers can help you figure out where to focus your energy when it comes to building or sourcing new products. You can make changes to your product line or website based on the survey—and then analyze your sales.

With all the data you’ve collected, you’ll have everything you need for a case study that’ll captivate your target audience.

Case studies are also a common way for different software services and tools to showcase how they benefit a person or company. 

Here’s an example of what case studies look like: 

No matter what type of case study you want to write, Siege Media’s case study blog post template can get you going.

Screenshot of Siege Media's "Case Study Blog Post" template.

Case studies take more time than other blog posts because you have to do your own research and organize your data before you can start writing. But this uniqueness is what makes them powerful and interesting to the people who read them. 

And with the case study template above, you can easily type up the case study once you’ve prepared the data. 

6. The Beginner’s Guide Blog Post Template From Frase

Virtually anyone can write a beginner’s guide blog post—also called a complete guide—and plenty of readers can benefit from reading one. Do you own an online pet toy store? Write a beginner’s guide to choosing the right birthday gift for a dog. 

Or maybe you run a company that provides marketing services for businesses. Try writing a beginner’s guide to creating a marketing plan—featuring your services along with others that you believe readers would like. 

Regardless of what type of blog you run, a beginner’s guide offers your readers value. Take a look at these beginner’s guide blog posts: 

The beginner’s guide blog post template from Frase maps out the way to creating your own complete guide blog post. 

Screenshot of Frase's "Beginner's Guide Blog Post" template.

In addition to this template, Frase provides tips for creating strong content in each section of the post.

7. The Review Blog Post Template From Affilimate

Product reviews are a great way to earn income as an affiliate. As long as you review products that you genuinely like and keep things honest, readers will trust your take. 


You can also write reviews just as part of your overall blogging plan. Think of movie review sites like RogerEbert.com and product review powerhouses like Consumer Reports. 

Product reviews are both useful and interesting for people to read. They help consumers make decisions about what to watch, wear, read, and buy. 

Check out these product review examples as you get started: 

The review blog post template by Affilimate starts you on the right track to review just about anything. 

Screenshot of Affilimate's "The Product Review" blog post template.

You’ll be on the road to writing meaningful reviews in no time. 

8. The List-Type Blog Post Template From SEO Buddy

Also known as a listicle, a list-style blog post template is a lot like a round-up post. But instead of featuring products or services, a list-type blog post usually offers readers a list of strategies, secrets, or tips they can use to reach a certain goal.

Or they can be a fun way for readers to spend their lunch break, like the first example on this list of listicles: 

SEO Buddy offers a list-type blog post template that you can use time and again.

Screenshot of SEO Buddy's "Listicle Blog Post" template.

Along with this template, SEO Buddy provides tips to help you create an eye-catching listicle that avoids roaming into click-bait territory. 

As with any of the templates on our list, you can tweak this list-style blog post template as needed to fit your topic. 


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