Checkout Page Design: 11 Ways to Reduce Cart Abandonment Rates [+Examples]
The average ecommerce cart abandonment rate sat at 70.22% in 2025. Many of the abandonders never intend to buy (about 43%). They are browsing, comparing…
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How to Increase Perceived Value (And Why It Matters More Than Actual Value)
Perceived value is what customers think your product or service is worth compared to the perceived costs and competitors, which affects how much they’re willing
Crazy Egg vs. VWO: Which Tool Is Better For You?
Should you choose Crazy Egg or VWO? Crazy Egg is the simpler, more affordable option with heatmaps, A/B testing, surveys, error tracking, web analytics, funnels,
Crazy Egg vs. Microsoft Clarity: Which Tool Is Better For You?
Should you choose Crazy Egg or Microsoft Clarity? Crazy Egg is the better pick if you need heatmaps with deep segmentation, A/B testing, surveys, error
Google Analytics Heatmap: What Happened to It and What to Use Instead
Google Analytics doesn’t have a heatmap feature. It never had. Google used to have a Chrome extension that allowed you to create a simple click
Bounce Rate vs Exit Rate: What Each One Tells You [And How to Fix Them]
Bounce rate and exit rate are two metrics that measure the percentage of users who leave your website: Bounce rate from the first page they
What Is Bucket Testing, When Should You Run It & How?
Bucket testing is a controlled experiment where you split website traffic between two or more page versions to find which one converts better. In the