6 Psychographics Examples You MUST Get From Customers
Most people are familiar with examples of demographics, like age, income, and ZIP code, which capture objective traits about a population. Psychographics attempt to capture…
Why That Giveaway Is A Terrible Marketing Idea
Just about every marketer has been there. “Our numbers are looking a little low this month. We need to do something to boost sales.” *Lightbulb* “Let’s
Double the Power of Your Content with This One Change
As a copywriter you want to make your copy as appealing as possible and one key way to double its impact is by making it
Emojis and Emails, a Match Made in Heaven (Maybe)
I don’t like emojis. There, I said it. I think they’re juvenile and ugly, but whenever I say as much I get called a fun
Moving Into the B2B Fast Lane: Boosting Lead Gen with Live Chat
You just increased lead generation by nearly 40%. What do you do next? If you’re Hygiena’s marketing team, you get to work increasing it by
Researching User Intent: How to Learn What Users Really Want
If you really want to get conversions, you need to be a mind reader. I’m not even kidding. Understanding what users want (known as user
The Anatomy of a High Converting Lead Generation Form
I’m picky about what I subscribe to. I look at blogs and landing pages every day, and each one tries to capture my email address,
Optimize Your Sales Funnel: The Top, Middle & Bottom-Line
So you’ve planned out your customer’s path to action. You’ve got everything in place. All you have to do now is flip a switch and
