Marketers know that website usability testing is one of the most effective ways to optimize your site. Whether you’re troubleshooting low conversion … [Read more...]
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Crazy Egg vs. Hotjar vs. FullStory: A Comprehensive Comparison (Plus Who Each Tool Is Best Suited for)
Marketers today have a lot of website optimization tools to choose from. And, while we’d love to work with every team out there, we know our web … [Read more...]
How to Interpret and Use Clickmaps to Improve Your Website’s UX
Website clickmaps can offer all kinds of valuable information about your website and the people visiting it. Among other things, a clickmap can tell … [Read more...]
A Step-By-Step Guide to Increasing Revenue at Every Stage in Your Buyer Journey
Source: Pexels/Artem Bali Last year, ecommerce accounted for 10 percent of retail sales in the U.S., according to Statista. By 2021, it’s expected … [Read more...]
Practical Advice for Keeping Your Holiday Marketing Campaigns Streamlined
Automation is the key to making sure that your business runs smoothly and that you can concentrate your time on meaningful (rather than mundane) … [Read more...]
5 Reasons You Shouldn’t Be Scared to Try A/B Testing
Editor's Note: We want to focus on giving you actionable advice for what you can pay attention to, evaluate, and implement quickly to make sure you … [Read more...]
The 5 Best Digital Marketing Strategies for Beginners
Marketing used to be all about spending money. If you could outspend your competitors, there was a good chance you could take over a larger … [Read more...]
5 Easy Fixes that Will Instantly Help you Get More from Google Analytics
Google Analytics is without a doubt the single most popular digital analytics tool of all time. Full stop. While it’s impossible for anyone … [Read more...]
How to Drive Traffic through Organic and Paid Channels
Traffic is something we all strive for in digital marketing. Without traffic, there are no leads and without leads, there won’t be any … [Read more...]
Why Your Website Needs Infographics
The internet is suffused with data that is ever-flowing and ever-changing. Keeping your audience engaged with your content, whether it is on your … [Read more...]
