Your most powerful marketing tool is copy — words, sentences, and paragraphs. Your website has the potential to either drive sales or drive away customers….
Search Results for: copy
Quick Copywriting Tweaks Proven to Lift Conversions 30% or More
It may surprise you, but even small tweaks in your website copywriting can increase conversion rates by 30% and upwards. And with margins being as…
5 Things to Learn from Direct-Response Copywriters
Direct-response copywriting is killer. In today’s world of content shock and content proliferation, we need to learn a few things from the world of direct-response…
5 Tips For Writing Copy That Converts
“Copy is a direct conversation with the consumer.” – Shirley Polykoff Let’s think about that quote for a second. Too often, when we write copy…
March’s Best: Favorites in Analytics, Conversion, and Copywriting
A little bird told me that sunshine is just around the corner. Here in San Francisco, it’s been t-shirt weather for most of the winter….
February’s Best: Favorites in Conversion, Analytics & Copywriting
No excuses—it’s time to catch up on your reading. Grab your tablet, head over the office couch (or lounge, or wherever you go to relax),…
7 Tips for Writing Effective Short Copy
Long copy versus short copy… which converts better? The answer is often debated, but there’s only one truth when it comes to copy length. It…
January’s Best: Favorites in Analytics, Conversion, and Copywriting
The first month of the year has come and gone. Yikes! Is anybody else wishing that time would just slow down so we could fully embrace…
December’s Best: Favorites in Analytics, Conversions, and Copywriting
Is it just me, or was Q4 totally insane? It’s an understatement to say that 2013 was a phenomenal year for the online marketing world. One report…
Your Simple 5-Point Checklist For Better Converting Copy
Want to make sure your copy has the best chance of converting? Then you’ll want to review it before you test it. You want to…