It happens to all of us. We’ve developed a new product. We’ve worked hard to get the product right. We’ve slaved for hours to get…
Search Results for: copy
Direct Response Versus Branding: How to Write No-Hype Copy that Sells
I have to admit I’m not a huge fan of business jargon. Piercing headaches overwhelm me when I hear words and phrases like blamestorming, right-sizing,…
May’s Best: A Dozen Fresh Perspectives on Analytics, Conversion, and Copywriting
No excuses — it’s time to catch up on your reading. Grab your tablet, head outside for some sun, and get straight to your much-deserved brain-break….
The Secret to High-Impact Sales Copy (Hint: Your Customers Already Use It)
I have bad news and good news. First the bad: It doesn’t matter how good your sales copy, it doesn’t really sell. Which means all…
March’s Best: A Dozen Fresh Perspectives on Analytics, Conversion, and Copywriting
March flew by, didn’t it? The end of the month probably means that you’re wrapping up your business’s first quarter. In other words, you really need…
7 Habits of Highly Effective Copy
Stephen R. Covey’s landmark book, 7 Habits of Highly Effective People, gave us numerous valuable insights on effective human behavior and the secrets to success….
How Compelling Is Your Website’s Copy? A Simple, 4-Step Checklist
While most of us spend a lot of time fussing over the design of our website–making sure the color will create the right emotion or…
You Might Not Be the Kind of Person Who Can Use This Copywriting Trick
No one likes to be on the wrong side of the velvet rope. NO ONE likes to be excluded. In fact, we all dream of…
10 Idiot-Proof Ways To Generate Trust With Your Landing Page Copy
Landing pages are those web pages specifically designed to perform one task…it could be to sell your product, encourage people to sign up for an…
Gimpy Web Copy? Use This 4-Step Formula to Make It Killer
Creating great copy is not hard. In fact, it’s quite easy. That is, if you understand four simple words. If you summarized every single book…