You’re smart. You know SEO has changed. You don’t spin articles. You build a natural link profile. And you write proper guest posts to build links to your website. But do you know you might be missing a huuuge opportunity if you guest blog for links alone? Guest blogging is…

You’re blogging, and blogging, and blogging. But somehow it feels you’re not getting the rewards you deserve. What’s up? What can you do to improve your business blog? And get more attention, gain more leads, and win more clients? Below are 7 blogging tips. Follow these tips and you’ll gain…

It’s an easy mistake. Each generation of copywriters is probably the same. We think that writing has changed. We try to re-invent the wheel. We hunt the web for the latest, newest, shiniest tips. Web copy is different from old-fashioned ad copy, isn’t it? Yes, of course, some things have…

Would you like to learn a trick that can make your website more persuasive? And help you win more customers? Implement today’s tips and your videos and blog posts will become more engaging. Your web copy will become more compelling. Your web design will become more seductive. Sound good? The…

It’s tricky. Why would people believe your sales messages? You’re just trying to sell them something, aren’t you? You use social proof to show your popularity. You display security badges to tell web visitors you can be trusted with their credit card details. Maybe you even use quotes from authoritative…

It happens to all of us. We’ve developed a new product. We’ve worked hard to get the product right. We’ve slaved for hours to get the launch prepared. A new brochure has been designed and a web page is almost ready to be published. And now we only have to…

Of course you know visual content is hot. Instagram is hugely popular. Pinterest growth is meteoric. And everywhere you look you see infographics. Have you noticed how quickly Vine became popular? A few quick facts: Instagram had more daily users in August 2012 than Twitter Pinterest drives more sales and…

Creating web content is complicated, isn’t it? You need to delight your web visitors, please your bosses, and seduce Google. You need to consider keyword strategies and product hierarchies. No wonder many websites resemble a jungle with useful content hidden away – only reachable via a meandering path of clickable…