DON’T MISS OUT

Get updates on new articles, webinars and other opportunities:

Guillermo Rubio is a freelance copywriter who specializes in helping businesses achieve better results from their marketing efforts.

To find out how he can help you with a particular marketing challenge (and to get a special report on boosting your content-marketing ROI), please visit www.GFRCommunications.com

Connect here:

Creating Engaging Content Is A Breeze With This Simple Approach

by Guillermo Rubio

interviews

Quality over quantity. That’s usually the mantra when it comes to creating compelling content that pays off. But in today’s marketing landscape, you need both. [powerpress http://traffic.libsyn.com/specialmouse/cep010_great_content.mp3] It’s no surprise then, that this is a big challenge content marketers face today. Case in point: The Content Marketing Institute recently released…

Read More

Two Words To Turn Ho-Hum into Powerful Copywriting

by Guillermo Rubio

Two words are all that stand between you and better copy. What are they? I won’t keep you in suspense. It’s a simple two-word question: “So what?” Asking yourself this one simple question will dramatically improve your copy. And yield powerful copywriting. It doesn’t matter if you’re writing an email…

Read More

Are You Committing This Business Writing “Sin”?

by Guillermo Rubio

man trying to understand web copy

Marketing is all about communication. And when it comes to business writing, communicating your message clearly to your prospects is priority number one. Unfortunately, this basic principle seems to go unnoticed far too often — especially in the world of business-to-business (B2B) marketing. It doesn’t matter if you’re writing to…

Read More

Put the Power of Story In Your Sales Copy

by Guillermo Rubio

boy reading a story

Stories are powerful. For ages, they’ve been used to convey messages, teach values, and pass on wisdom from one generation to the next. They can tap into our deepest emotions… entertain us… inspire us… and move us to action. That’s why if you’re serious about improving your results, you’ll want…

Read More

“Say What!?” Why WHAT You Say In Your Sales Copy Matters More Than HOW You Say It

by Guillermo Rubio

When it comes to writing effective sales copy — the kind that moves people to action — knowing what to say is far more important than how you say it. Far too many copywriters and marketers spend the bulk of their time obsessing over choosing the perfect words, checking their…

Read More
Show Me My Heatmap

Got my mind pleasantly blown today by @CrazyEgg's heat mapping tool. Thanks @Assafslv.

Brett Brownell

@BrettBrownell

What makes people leave your website?