Want to make sure your copy has the best chance of converting? Then you’ll want to review it before you test it. You want to make sure you’ve followed all the “best practices” to persuade your reader to take your desired action (whether that’s a click-through, a sale, an email…

Quality over quantity. That’s usually the mantra when it comes to creating compelling content that pays off. But in today’s marketing landscape, you need both. [powerpress http://traffic.libsyn.com/specialmouse/cep010_great_content.mp3] It’s no surprise then, that this is a big challenge content marketers face today. Case in point: The Content Marketing Institute recently released…

Two words are all that stand between you and better copy. What are they? I won’t keep you in suspense. It’s a simple two-word question: “So what?” Asking yourself this one simple question will dramatically improve your copy. And yield powerful copywriting. It doesn’t matter if you’re writing an email…

Marketing is all about communication. And when it comes to business writing, communicating your message clearly to your prospects is priority number one. Unfortunately, this basic principle seems to go unnoticed far too often — especially in the world of business-to-business (B2B) marketing. It doesn’t matter if you’re writing to…

Stories are powerful. For ages, they’ve been used to convey messages, teach values, and pass on wisdom from one generation to the next. They can tap into our deepest emotions… entertain us… inspire us… and move us to action. That’s why if you’re serious about improving your results, you’ll want…

When it comes to writing effective sales copy — the kind that moves people to action — knowing what to say is far more important than how you say it. Far too many copywriters and marketers spend the bulk of their time obsessing over choosing the perfect words, checking their…