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Guillermo Rubio is a freelance copywriter who specializes in helping businesses achieve better results from their marketing efforts.

To find out how he can help you with a particular marketing challenge (and to get a special report on boosting your content-marketing ROI), please visit www.GFRCommunications.com

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Two Words To Turn Ho-Hum into Powerful Copywriting

by Guillermo Rubio

Two words are all that stand between you and better copy. What are they? I won’t keep you in suspense. It’s a simple two-word question: “So what?” Asking yourself this one simple question will dramatically improve your copy. And yield powerful copywriting. It doesn’t matter if you’re writing an email…

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Put the Power of Story In Your Sales Copy

by Guillermo Rubio

boy reading a story

Stories are powerful. For ages, they’ve been used to convey messages, teach values, and pass on wisdom from one generation to the next. They can tap into our deepest emotions… entertain us… inspire us… and move us to action. That’s why if you’re serious about improving your results, you’ll want…

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Show Me My Heatmap

Ah, @CrazyEgg I really do love you! So useful evaluating how users are interacting with all aspects of our zanerobe.com redesign

Mike Halligan

@MrMikeHalligan