12 Active Conversion Rate Experts to Follow
Looking for unique, refreshing voices to follow for tips on increasing conversion rate? Check out these 12 active conversion rate experts we’ve rounded up to…
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7 Sales Copy Rules that Always Convert + 3 Examples
Sales copy is a persuasive text designed to push customers into taking some kind of action, like buying a product, signing up for a course,
How to Master Content Mapping [With Free Template]
The way people consume content is changing. The traditional marketing funnel? Too rigid. The buyer’s journey? No longer linear. Searchers today loop between research and
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Top AI Copywriting Tools (Strengths and Weaknesses)
Today, with the meteoric rise of large language models (LLMs), copywriting is advancing at an alarmingly rapid rate. Those who fail to keep up with
How a Website Heatmap Helps You Find & Fix Revenue Leaks
A heatmap gives you a visual breakdown of where users spend the most time, where they are engaging, clicking, losing interest, getting stuck, or abandoning
The Lead Magnet Is Evolving—Here’s 16 Fresh Ideas
These days, a lead magnet should be shareable on social media, easy to consume on mobile devices, and compelling enough to stand out in search
Google Analytics for Beginners (That Don’t Want to Use GA4)
This guide is aimed at users who want to leverage the most effective GA4 functionalities and skip the rest. We’re going to cut through the
Copy Our Proven Conversion Rate Optimization Checklist
This conversion optimization rate (CRO) checklist is designed to help absolutely anyone audit their site and make the most out of their traffic. I did
A/B Testing Basics: How to Get Valid, Actionable Results
If you’re not A/B testing your site, you’re leaving money on the table. The only way to truly evaluate your conversion funnel and marketing campaign
101 Best-Performing Headline Formulas for More Clicks
Headline formulas are templates for consistently writing effective headlines over time. They provide the scaffolding for composing head-turning messages that capture the audience’s attention and