Split Testing: Everything You Need to Know Before Running Split Tests
There’s a lot of confusion in the marketing world about split testing, A/B testing, multivariate testing, and the like. What you need to know is…
Search Results for: landing page
The Importance of Customer Lifetime Value (CLV) and How to Calculate It
The customer lifetime value (CLV) metric might not sound very important, but failing to calculate it can put you behind your competitors. CLV tells you
Hungry for Fresh Lead Generation Ideas? Gobble These 9 B2C Ideas Up
Neil Patel co-founded Crazy Egg in 2005. 300,000 websites use Crazy Egg to understand what’s working on their website (with features like Heatmaps, Scrollmaps, Referral
How to Record Website Visitors Step-by-Step (10 Actionable Tips)
Imagine if you could record your website visitors’ actions as they swiped, scrolled, clicked, and otherwise experienced your website in real time. Not only is
The Best Way to Increase User Engagement on Your Website
When setting out to create a successful website, you should always be mindful of user engagement. But what does that mean, exactly? When visitors land
How to Design a Website Layout That Converts in 10 Simple Steps
Aside from having a site that loads quickly, it helps to know how to design a website layout that converts if you hope to find
Master These Different Types of Testing to Make Your Website an Audience Favorite
With all the different types of testing for websites we now have available, there’s simply no excuse for websites that don’t perform well. That may
How to Track User Behavior on a Website Using CRO Tools
You have the ability to compile more data than you could ever need about your website visitors using conversion rate optimization (CRO) tools. But why
10 Common UI Design Mistakes That Are Killing Your Conversion Rate
Leonardo da Vinci said, “Simplicity is the ultimate form of sophistication.” Whatever I’m designing, that is my mantra. It’s also one of the basic requirements
Is Marketing Automation As Intimidating As It Sounds?
If you are involved in any form of digital marketing, then you know that marketing automation is changing the rules of the game. Figures show