Split Testing: Everything You Need to Know Before Running Split Tests
There’s a lot of confusion in the marketing world about split testing, A/B testing, multivariate testing, and the like. What you need to know is…
There’s a lot of confusion in the marketing world about split testing, A/B testing, multivariate testing, and the like. What you need to know is…
The customer lifetime value (CLV) metric might not sound very important, but failing to calculate it can put you behind your competitors. CLV tells you
Neil Patel co-founded Crazy Egg in 2005. 300,000 websites use Crazy Egg to understand what’s working on their website (with features like Heatmaps, Scrollmaps, Referral
Imagine if you could record your website visitors’ actions as they swiped, scrolled, clicked, and otherwise experienced your website in real time. Not only is
When setting out to create a successful website, you should always be mindful of user engagement. But what does that mean, exactly? When visitors land
Aside from having a site that loads quickly, it helps to know how to design a website layout that converts if you hope to find
With all the different types of testing for websites we now have available, there’s simply no excuse for websites that don’t perform well. That may
You have the ability to compile more data than you could ever need about your website visitors using conversion rate optimization (CRO) tools. But why
Leonardo da Vinci said, “Simplicity is the ultimate form of sophistication.” Whatever I’m designing, that is my mantra. It’s also one of the basic requirements
If you are involved in any form of digital marketing, then you know that marketing automation is changing the rules of the game. Figures show