The Six Most Misunderstood Metrics in Google Analytics
Google Analytics (GA) is capable of generating incredibly detailed and comprehensive data. It provides the insights needed to fine-tune your site, reduce UX friction and…
Search Results for: landing page
5 Real-Life Popup A/B Tests That Will Help Boost Your Conversion Rate (Based on Actual Case Studies)
Do you think your popups are converting at their highest potential? I’m guessing that unless you’ve been testing them to figure out what makes your audience
15 Steps to Create a Successful Event Marketing Campaign
We know what events are. We know what a marketing campaign is. But when these two words come together, the whole becomes greater than the
Science Has Spoken: Here’s Why Your Instagram Posts Don’t Get Engagement
You post image after image on Instagram, but can’t seem to get more than 25 or 30 Likes on each. Your comments are as inactive
The World’s Fastest Growing SaaS Products Send These Welcome Emails
What happens when people sign up for your software-as-a-service (SaaS) product? Chances are, you send them some email. Recently, I was chatting with the founder
Google Analytics Is Lying to You. Here Are 7 Ways to Force It to Tell the Truth
Being data-driven is good. Unless, of course, all that data driving your decisions is wrong.
How To Use Instagram For Your Ecommerce Business (While Being Smart About It)
“But you can’t put links in your Instagram posts. How are you supposed to drive any sales at all?”
7 Ways To Accelerate Product Adoption (Without Spamming Your User Base)
We tend to make a big deal about leads in the marketing space, and not without good reason. Everything starts with leads.
How to Micro Test New Product/Service Ideas Using AdWords
Launching a new business idea or deciding to develop a new product for your company is not without risk.
How to Develop a Winning CRO Testing Roadmap
If you’re reading this post, you already know how CRO (“conversion rate optimization”) can help you increase revenues and create better customer experiences. The problem