Direct Response Copywriting: Classic Examples + Tips
Direct response copywriting is a marketing technique where you speak directly to your customers, encouraging them to take action now instead of later. It can…
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7 Steps to Become a Better, Top Tier Copywriter
A world-class copywriter can instantly tap into a target audience’s frame of mind, pull at their emotions, bring them on a journey, and inspire many
What is Ecommerce Copywriting All About? The Complete Guide
Running a successful ecommerce site requires more than just selling quality products. You need to have good copywriting skills to create compelling copy that converts.
5 Terrible Websites You Should Copy
This isn’t the definitive list of the worst websites I’ve ever seen. But if you’re a sensitive soul with design proclivities, I’d get a blanket
How to Optimize Copy for a Better Mobile Experience
Do you have any idea how often the average person looks at their phone? 46 times a day. That’s huge. Every single day the average
10 Reasons to Use TONS of Copy on Your Landing Pages
You’ve heard the old cliché, “A picture is worth a 1,000 words.” If this saying were true in marketing, every landing page would comprise blocks
You Might Not Be the Kind of Person Who Can Use This Copywriting Trick
No one likes to be on the wrong side of the velvet rope. NO ONE likes to be excluded. In fact, we all dream of
Is The “Long Copy” Sales Page A Thing of the Past?
Do those epic 5,000 word sales pages with the big, colorful BUY NOW buttons work? You might be surprised to hear the answers. We asked
The Ultimate Website Planning Template: Everything You Need to Get Right
Before you pick a website-building platform, choose colors, or start writing your “about” page, take a breath. Building a website without a solid plan is
The Five Sales Letters Every Marketer Should Know, Hands Down
There are few better people to learn direct response copywriting from than the “Admen”: the original rockstar copywriters of the twentieth century magazine and newspaper