7 Sales Copy Rules that Always Convert + 3 Examples
Sales copy is a persuasive text designed to push customers into taking some kind of action, like buying a product, signing up for a course,…
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Top AI Copywriting Tools (Strengths and Weaknesses)
Today, with the meteoric rise of large language models (LLMs), copywriting is advancing at an alarmingly rapid rate. Those who fail to keep up with
Copy Our Proven Conversion Rate Optimization Checklist
This conversion optimization rate (CRO) checklist is designed to help absolutely anyone audit their site and make the most out of their traffic. I did
What is a Headline? Answers From Copywriting Legends
Headlines are hands down the SINGLE most important component of any marketing campaign, full stop. They can make or break every piece of marketing media.
Direct Response Copywriting: Classic Examples + Tips
Direct response copywriting is a marketing technique where you speak directly to your customers, encouraging them to take action now instead of later. It can
7 Steps to Become a Better, Top Tier Copywriter
A world-class copywriter can instantly tap into a target audience’s frame of mind, pull at their emotions, bring them on a journey, and inspire many
How to Optimize Copy for a Better Mobile Experience
Do you have any idea how often the average person looks at their phone? 46 times a day. That’s huge. Every single day the average
You Might Not Be the Kind of Person Who Can Use This Copywriting Trick
No one likes to be on the wrong side of the velvet rope. NO ONE likes to be excluded. In fact, we all dream of
9 High-Performing CTA Button Examples and Why They Work
Good CTA button design is not a mystery. Millions of dollars have been spent discovering what gets people to click. We’re going to look at
What Is Fear Marketing and How To Use It Ethically
Fear marketing is not scaring customers into making a purchase. That’s a terrible strategy. What works is identifying fears your audience already feels and showing