End-to-end testing is a term usually reserved for the product team. Put simply, such testing ensures a product will complete the tasks it is intended to when used in real life conditions, from beginning to end.
A word of caution: From my own anecdotal evidence, people find being “followed” around the Internet really creepy. And you have to stop for a moment and think about what that does to your brand image.
2017 will forever be known as the year Google adopted a mobile-first strategy. Some people will think of that way, at least. Probably not too many, actually, but that doesn’t lessen the significance of the shift. Your mobile web strategy is now, simply, your web strategy.
The fold is a term used by web designers and Internet marketers to describe a web browser window’s bottom border. “Above the fold” refers to web content that is visible above the border when a page first loads. “Below the fold” refers to the portion of the page that requires…
Facebook is still primarily a leisure social network: people browse it to connect with their friends, find interesting news and, of course, check out cat pictures. Therefore, most marketers believe that advertising on Facebook is useless for B2B.
Winning on social media means paying attention to subtle things, like how your posts are composed and what hashtags will bring eyeballs and still not get buried. I have one simple tip for making hashtag usage more elegant: Use hashtags in sentences. Don’t just append them to the end of…
PRs and SEOs love press releases. You get an SEO boost, earning links from journalists in your space across a bunch of different sites. And you get traditional PR benefits. But focusing on your press page could bring much bigger dividends.
Ron Johnson’s plan should have worked. The veteran retail strategist knew how to turn brick and mortar stores into customer magnets because he’d done it before–twice–even as retailers across the country watched foot traffic evaporate and sales plummet.
What I like about this infographic is it drills home the point that your business is uniquely yours. What I really mean is: the problems you’re facing probably haven’t been solved by another company.