Today’s infographic is about generating leads with social media. However, I want to quickly look at using social media for prospecting and outreach because, for certain businesses, this can be an amazing method of lead generation.
We all know the usual ways to increase traffic to a website: search engine optimization, pay-per-click advertising, social media sharing, content marketing, and so on.
It’s much easier to start your website optimization journey from a visual perspective than a strictly numerical one.
Content marketing is all the rage right now. And for good reason. It’s the best way to bring in new organic traffic to your site. If you want a piece of the organic/SEO traffic pie, you need to be creating new content on a daily basis.
It always comes back to copywriting. You can blindly post to social media, or you can take a step back and carefully wordsmith the language of your updates. The right concoction of words can multiply the effect of your social media efforts.
Our traffic bounces all over the place. We have social. We have email. We have paid ads. There’s more sites, platforms, and networks than we could possibly hope to run our campaigns on. How do we keep track of it all?
The landing page is probably one of the most important pages on your website. A slight change in your conversion rate could mean a world of difference between dying from panic or sipping a mojito at the beach.