Trying to find the optimal times and days for your social media posts can be a difficult challenge. It requires months of testing. You have to make an effort to post at different times each day for each social media account, while tediously recording your results.
Local SEO works a little differently than the mainstream version. It uses some ranking factors that simply don’t show up in ordinary SEO, and some techniques are different too. That makes sense, since the buyer journey is often very different too.
You may have heard it — that Google Analytics ruined marketing. “Really?” you’re thinking. “But I use GA every day to check metrics, KPIs, and growth!”
It’s not just a word that applies to different countries and ethnicities. Yet, this is how we commonly think about culture, as some sort of invisible style of thinking that permeates a specific group of people.
It’s no secret. Higher conversion rates translate into bigger profits. You’re catching the attention of the right people using the right tactics. You’ve figured out how to best speak to your audience – and that’s no easy feat.
Visual content like infographics, image-rich social media posts, and even videos can boost your brand to amazing heights. Just look at Dollar Shave Club’s famous video or MailChimp’s Resource Section if you don’t believe me.
If you’re doing any type of content marketing, then you know how difficult it is to consistently produce great content. I’ve faced this issue many times myself.
Newbies in the digital marketing space are usually surprised when I tell them this: Email marketing is the most effective form of marketing available today.
If you’re managing a small business, odds are, you’re going it alone. I don’t mean you’re isolated or cut off. That isn’t a dig at your interpersonal skills. What I mean is, you’re probably a one-person marketing department. After all, that’s why you’re here: to hone your chops.