Your content marketing strategy influences how you reach your audience. If you don’t have a content strategy, now’s the time to create one. Many businesses feel overwhelmed about where to…
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In a world where people receive hundreds of emails a day, it can be difficult to stand out. After investing resources into an email marketing…
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Free 30-day Trial8 Tips for Raising Prices Without Customer Backlash
As you work to increase your conversion optimization, what are you really aiming for? More profits, right? If that’s that case, pricing your products is…
March’s Best: Favorites in Analytics, Conversion, and Copywriting
A little bird told me that sunshine is just around the corner. Here in San Francisco, it’s been t-shirt weather for most of the winter….
Marketing for Freelancers: 3 Tips to Find Clients for Web Design
What’s your number-one need as a freelance Web designer—or as any business, for that matter? Is it better marketing or better skills? No. To be…
7 Awesome Visualization Tools to Bring Out Your Inner Graphic Designer
They say a picture is worth a thousand words—but online, a chart or infographic could be worth a thousand backlinks. What’s that you say? You’re…
How One SaaS Company Raised Pricing Page Conversions 310%
Figuring out how to price your SaaS product is difficult. It relies on customer segmentation and profitability analysis, and then, when you’ve finally optimized your…
Why Storytelling is the Key to Selling With Email
Terry Dean is one of the sharpest online marketing experts I’ve come across. The Total Conversion Code program he created with Glenn Livingston a few…
Hashtag Marketing 101: Keyword Research in the Social Media Era
The hashtag has become more than a useful tool, it has become a symbol of the modern age. You can see it almost everywhere, from…
4 Undisputable Reasons for Branding Yourself Instead of Your Biz
When I first started my business, choosing a name was a big deal. What was available? What was unique? What had a good ‘ring’ to…
Measure Marketing ROI: Proving Value When It Can’t Be Measured
What happens when a marketing campaign can’t be measured? Do you go about business as usual, cranking out campaigns willy-nilly? Do you sidestep questions about metrics,…
Attention Grabbers: 5 Essentials to Make Your Marketing Stand Out
Even if you rarely pay attention to marketing, I’m confident you’ve heard this fact (or a variation): the average American sees or hears 3,500+ advertising…
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