Your content marketing strategy influences how you reach your audience. If you don’t have a content strategy, now’s the time to create one. Many businesses feel overwhelmed about where to…
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Why Ugly Website Design Often Converts (Better)
“Ugly websites convert better than pretty websites.” Anyone who has been around marketing or conversion optimization for long has heard that. It’s a very simplistic…
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Free 30-day TrialStop Jargon From Killing Your Conversions
Jargon. Verbiage. Policy speak. Whatever you call it, we all encounter it on a daily basis. Why? There are at least three reasons why companies…
5 Tips to Craft a Better Value Proposition
You’ll find value propositions everywhere — some are good, some are bad. Essentially a value proposition is a statement (a quick summary) of what your…
The Impact of Headlines and Tone of Voice on Conversion
Concepts like “building trust” and “presenting a consistent brand” don’t get as much attention as they should. Actually, let’s rephrase that. They get lots of…
How to Apply the Psychology of Persuasion To YOUR Business
Robert Cialdini’s famous book Influence: The Psychology of Persuasion is a staple of any business-oriented must-read list. You’ve read the concepts before and you’ve probably…
How to Know if Your Split Test is Valid (Hint: Statistics Can Lie)
Did you know that conversion optimization can actually decrease your profit? When you run tests, it’s easier than you might think to misinterpret the results…
3 Questions You Need To Answer About Your Target Audience
Let’s pretend you just hired me as a copywriter. I only need two things to skyrocket your conversion rate. A thorough understanding of your product…
3 Tools and Smart Tactics to Understand Your Audience
How well do you know those who are buying from you? If you’ve answered anything but “not as well as I should,” I’m calling bullshit….
How to Get More from Social Media with SumAll Insights
There’s nothing more annoying than feeling that your social media marketing is missing the mark. You KNOW you should be getting better ROI and conversions,…
5 Tips For Writing Copy That Converts
“Copy is a direct conversation with the consumer.” – Shirley Polykoff Let’s think about that quote for a second. Too often, when we write copy…
What To Do When Your Audience Is On The WRONG Platform
You’ve been hearing a lot about email lists. That’s because we marketers love conversions, and email lists are the highest converting platform available. Email users…
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