Conversion

What separates a Hermès Birkin bag from a high-quality leather handbag you could buy anywhere? A label, a fancy charm, and about $22,000.

Push notifications are the opt-in of the new generation. But, just like with email – how you use them is vitally important. Done wrong, push

Traffic used to be the Holy Grail of digital marketing. But as time passed, many marketers—myself included—realized the focus of marketing campaigns should be on

Marketers use the word “free” so often that it has nearly lost its power. Free is a word that has enormous psychological appeal. But when

It’s finally happened. After years of running a successful business you’ve finally got your first negative review. You know the effect customer reviews can have

You just increased lead generation by nearly 40%. What do you do next? If you’re Hygiena’s marketing team, you get to work increasing it by

I’m picky about what I subscribe to. I look at blogs and landing pages every day, and each one tries to capture my email address,

So you’ve planned out your customer’s path to action. You’ve got everything in place. All you have to do now is flip a switch and