Conversion

So you’ve planned out your customer’s path to action. You’ve got everything in place. All you have to do now is flip a switch and…

How well do you know those who are buying from you? If you’ve answered anything but “not as well as I should,” I’m calling bullshit.

Ahh, the product page. Often a combination of a little customization and a lot of programming, many of them don’t differ much from whatever options

User intent is a major factor in search engine optimization and conversion optimization. Most of the talk about customer intent, however, is focused on SEO

LinkedIn is no longer just a business networking site; it’s now also a publishing platform. At one time, only influencers could publish on LinkedIn, but

What do great salespeople have in common? They’re great listeners and strong judges of character. When faced with detail-oriented prospects, they morph into data nerds.

“How much for the t-shirt?” I asked the lady at her stall in one of Saigon’s tourist markets. “Seven dollah,” she said as she pulled

There’s a lot of talk about how the right form can boost conversion rates. You need X number of fields and don’t even think of