How to Turn Employees AND Customers into Brand Evangelists
A brand evangelist loves a brand so much that they rave about it and promote it all the time to other people, participating in as…
Branding
Building a Personal Brand Isn’t Optional Anymore—Here’s Why
Let’s face it, most of what we see online today feels impersonal, mediocre, and robotic thanks to the rise of AI. Most content is subsumed
The Only Story Elements That Matter in Storyselling
Storyselling is a sales strategy that uses meaningful stories to connect customers with products or services and convince them to make a purchase. It’s a
Ready For Rebranding? Validate Your New Direction To Minimize Risk
There comes a time in a business’s lifespan that a rebrand is necessary for new horizons or continued success. However, rebranding can be a nerve-wracking
Top 7 Ways to Build Brand Loyalty
Modern customers scour websites and research products they’re thinking of buying before making their actual purchase. When customers are 60% to 80% of the way
5 Lessons To Learn From The Biggest Brand Blunders of 2012
In business, it’s important to learn from your mistakes. Even better is to learn from other people’s mistakes. What lessons can we learn from AdWeek’s
20 Websites Using Mascots to Differentiate Themselves From the Competition
Mascots are becoming more and more popular in modern web design. What was once a tradition for sport competitions, a mascot can strengthen the sense
