Analytics

Clicky is a privacy-oriented, GDPR-compliant, and easy-to-use web analytics platform, built to circumvent a needlessly growing complexity in favor of a more streamlined approach to…

In Google Analytics 4 (GA4), you can use Data Filters to include or exclude event data from being recorded by the platform. New data filters

If you are responsible for customer retention, and you don’t have 5-6 initiatives in-progress, you are headed down a dark road.  Say the customer retention

With the shaky transition from Universal Analytics (GA3) to Google Analytics 4 (GA4) in July 2024, users have grown increasingly dissatisfied with GA4’s features, its

Ever stared at a dashboard full of customer engagement metrics and thought, Does any of this really matter?  You’re not alone. It’s always good to

A heatmap gives you a visual breakdown of where users spend the most time, where they are engaging, clicking, losing interest, getting stuck, or abandoning

This guide is aimed at users who want to leverage the most effective GA4 functionalities and skip the rest. We’re going to cut through the

Abandonment rate is the percentage of people that leave after initiating an action. More specifically, the phrase “abandonment rate” typically refers to: To calculate the