Analytics

A heatmap (sometimes referred to as a heat map) is a tool, app, or platform that records how visitors interact with your site, converting the…

You can reduce your bounce rate by making low-risk, low-effort, common sense changes to your site. Along the way, you will make the experience more

If your startup is working, there will be data to prove it.  Investors expect to see that data clearly. So does your team.  But not

Clicky is a privacy-oriented, GDPR-compliant, and easy-to-use web analytics platform, built to circumvent a needlessly growing complexity in favor of a more streamlined approach to

In Google Analytics 4 (GA4), you can use Data Filters to include or exclude event data from being recorded by the platform. New data filters

We’re breaking down the top SaaS analytics tools into 4 key use cases—so you can mix and match the tools that meet your needs.

If you are responsible for customer retention, and you don’t have 5-6 initiatives in-progress, you are headed down a dark road.  Say the customer retention

With the shaky transition from Universal Analytics (GA3) to Google Analytics 4 (GA4) in July 2024, users have grown increasingly dissatisfied with GA4’s features, its