Analytics

We’re breaking down the top SaaS analytics tools into 4 key use cases—so you can mix and match the tools that meet your needs.

If you are responsible for customer retention, and you don’t have 5-6 initiatives in-progress, you are headed down a dark road.  Say the customer retention

With the shaky transition from Universal Analytics (GA3) to Google Analytics 4 (GA4) in July 2024, users have grown increasingly dissatisfied with GA4’s features, its

Ever stared at a dashboard full of customer engagement metrics and thought, Does any of this really matter?  You’re not alone. It’s always good to

A heatmap gives you a visual breakdown of where users spend the most time, where they are engaging, clicking, losing interest, getting stuck, or abandoning

This guide is aimed at users who want to leverage the most effective GA4 functionalities and skip the rest. We’re going to cut through the

Abandonment rate is the percentage of people that leave after initiating an action. More specifically, the phrase “abandonment rate” typically refers to: To calculate the

8 Seductive Vanity Metrics You Will Burn Money Chasing A vanity metric is a number that makes you feel good without directly impacting the business.