Trying to come up with a blog post idea that people actually want to read about and haven’t seen before is tough.
There are only so many listicles, how-tos, and ultimate guides a person can care about.
If you want clicks, you’ll need to get creative by putting a fresh spin on older ideas or finding ones that haven’t been overused.
We’ve got 26 blog post ideas to get you going, plus quick tips on how to run with each one.
Quick note: these titles are just starting points. Play around and make them your own!
1. What Everyone Gets Wrong About [Topic]
Titles like this spark curiosity for reader and make them want to click, even if they know little to nothing about the topic at hand. It can be a fantastic way to draw in new readership from unexpected corners of the internet.
Use this blog post idea to bust common myths or misperceptions in your industry. This is what like project management pro Melissa Perri does in a blog post titled, “What Everyone Gets Wrong About Stakeholders.”
Perri challenges the idea that stakeholders are the final decision-makers in a project. Instead, she paints them as important advisors in the process.
She comes at the topic with a personal background of thinking of stakeholders in the former way but realizing the latter is more accurate.
Bonus points if you’ve personally believed the wrong thing before and use your experience to help show why it’s wrong.
2. Inside the Mind of a [Type of User]
Look at your user personas and pick one to dig deeper into. What challenges do they face? What solutions do they value? How do they use your product or service to achieve their goals?
Use interviews, quotes, social media tags, and even reviews to go deep.
An empathy-focused piece like this helps your audience understand someone else’s world. They might even see themselves in the piece and make a decision to learn more about how your brand can help them.
3. The Boring [Thing/Habit] That Actually Works
Feed into reader curiosity and dish out advice at the same time with this blog post idea.
Look at your overall processes and identify an important but boring one, like properly naming your files. Or taking 5 minutes to organize notes after each client call. Or outlining the next day’s agenda and to-do list before you leave work.
These habits may not be exciting, but they’re powerful. (I try to do that last one every day, and on days I don’t do it, I feel like I’m floundering a bit and don’t get as much done.)
Highlight them for your audience. Show them how to do it and what results they can expect when they do.
4. [Topic] Explained Like I’m a Five-Year-Old
There’s a Reddit page called r/explainlikeimfive. The goal of the subreddit is for folks to post questions about things they find complicated. Other users will then respond with simple, informative answers that break things down in layperson’s terms.
With over 23 million members, it’s clear there’s demand for simple but effective explanations of complex topics.
Why not use your deep knowledge of your industry to create an explain-like-I’m-five blog post? You can even make a series out of it, picking a different thorny topic to simplify every month or quarter.
5. I Asked 10 Strangers What They Think [Your Brand] Does
A social experiment like this one does two things:
- Gives you insight into how your brand is perceived
- Creates relatable content that highlights the gap between what you think you’re communicating and what people see
Consider filming these reactions, with permission of course, and weave clips into a blog or vlog.
Interview more than 10 strangers and use the best—aka the funniest or most offbeat—responses for your content.
You’ll entertain your audience, show you don’t take your brand too seriously, and probably learn a thing or two about branding to boot.
6. What [Popular Platform] Could Learn from [Obscure Tool]
Flip the script on a ho-hum product review by spotlighting a tool that quietly does something better than a well-known giant. This doesn’t mean you have to bash the big names. But it does give the underdogs an opportunity for the attention they often deserve.
Choose a mainstream platform your audience knows (Semrush, for example) and pair it with an underdog alternative (like KeySearch).
Show how the underdog does something, or multiple things, better than the more expensive, more popular big-name tool.
(KeySearch costs way less than Semrush and still gets most people the keyword research needed to write blog posts and web copy.)
Use visuals or side-by-side comparisons to help audiences visualize the similarities and differences.
7. 3 Things I’ll Never Do Again in [Industry]
Time for deep reflection, folks. Dig into your career and pick three mistakes or decisions that felt right at the time but ended up being a big mistake.
People love seeing how others have stumbled and learning how to avoid the same mistakes. Or commiserating over making similar ones.
Bonus points if they’re things everyone else still says you should do.
- What you did
- Why you did it
- What went wrong (or what you didn’t expect)
- What you’d do differently now
Keep the conversation human and humble, and you’ll create a piece of content that resonates with readers.
I mean, who hasn’t made mistakes they wish they could go back and fix?
8. The [Topic] Survival Guide (If You Hate It)
Create a practical, no-judgment guide for people who know they need to do something but can’t stand the idea of doing it.
Whether it’s networking, budgeting, writing content, or dealing with analytics, there’s always something to hate at work.
You’re speaking to that pain point.
Show readers how to work through their resistance, make the minimum effective effort, and still get results.
Offer shortcuts, tools, or time-saving tactics that make the task easier. Or ways to reframe the dreaded thing in a way that makes it more bearable.
The goal is to help readers know they’re not alone, and to offer ways to make a hated part of the job easier to get through.
9. The Invisible Work That Goes Into [Outcome]
This post pulls back the curtain on the behind-the-scenes work that makes something look easy from the outside.
Product launches. Viral social media posts. Smooth onboarding for clients.
Whatever it is, chances are, there’s a ton of unseen effort involved.
Walk readers through the full process, especially the stuff no one talks about, like the planning. The trial and error. The emotional energy. The prep work, the cleanup, the follow-through. Include concrete examples to make the content more relatable.
Posts like this help challenge the reality behind picture-perfect outcomes. They bring things down to a real, nitty-gritty, relatable level.
Best of all, they remove barriers. Because if you make it clear that things that look effortless actually aren’t, more people will feel brave enough to try.
10. The Real ROI of [Effort That’s Hard to Measure]
With all the talk of metrics and return on investment (ROI) these days, highlight something that’s hard to measure but powerful anyway.
Is it mentorship and a sense of camaraderie within your team? Customer service that’s empathy-oriented instead of speed-focused? Taking time to experiment with a new idea creatively, even if you know it might not pay off?
Highlight these powerful and under-appreciated ways of making your brand better.
11. What I Wish Clients Knew Before Working With Us
Is there anything you’ve ever wished your clients would fully understand before onboarding? This blog post idea is your chance to say it.
A post like this isn’t about venting all the things you find frustrating about clients. Those just alienate clients and feel condescending.
Instead, the goal is to give them the inside scoop about what could make your collaboration even more successful. This post from Yellow Line Digital, “4 Things I Wish Clients Knew, From a Social Media Manager” is friendly, encouraging, and helpful.
The four things aren’t criticisms. They’re invitations, like “We are not offended by notes” and “We fall in love with your organizations.” Check out the full post for exactly the type of tone to take.
Finally, frame every point as something that benefits the client. Like, “The more context you share about your business upfront, the faster we can deliver exactly what you’re looking for.”
12. Small Things That Made a Big Difference in [Project/Workflow]
This is a listicle that doesn’t announce itself as being a listicle. Instead, it’s a roundup of all the little things that make a project or workflow run smoothly, no snags or glitches.
Deliver information on the best high-impact, low-effort tweaks you’ve learned about. Your readers can take the tools and habits that work for them and leave the rest.
Even better, you can use this post format more than once. Focus on one workflow or project at a time and plan to focus on a few more over the course of a year.
13. How to Tell If [Advice] Doesn’t Apply to You
If everyone took all the advice out there, all the time, life would be an overwhelming mess. Yet some folks have a hard time reading advice and not feeling like they should take it. (Hi, it’s me!)
In this blog post idea, help readers learn when to question what they’re told, whether that’s in podcasts or blogs or videos.
Pick two or three pieces of popular advice in your industry—like post every day or pick a niche or always A/B test. Break down when this advice actually works and when it doesn’t.
You’ll give readers a sense of empowerment and the ability to think critically about advice. Some of us really, really appreciate being given the go-ahead to ignore what doesn’t work.
14. What We Mean When We Say [Jargon or Buzzword]
Industry language can get annoying for clients or customers to hear. It can feel like you’re gatekeeping information, even if you’re just used to speaking in a specific lingo.
So turn your favorite obscure jargon into a blog post—or two, or three. Make it a whole series if you want.
Pick a word that’s everywhere in your industry but that doesn’t have a clear definition, like “value-add” or “omnichannel.” Decode it in simple terms so your audience knows what you really mean when you say it.
15. Why We’re Not Trying to Scale [Thing]
Scaling fast and growing big and bigger still seems to be the goal of our current rat race.
This blog post idea offers your readers an alternative.
What if instead of constantly trying to do things bigger and faster, we slowed down?
Use this blog post to share what you’ve decided not to scale, like content output, 1:1 onboarding, or custom client work. Explain why the decision serves outcomes better. Speak to the benefits of staying focused on quality, depth, and sustainability.
Be honest about the tradeoffs you have to make, but frame them as choices you’re making with intention.
A post like this helps position your brand as thoughtful and quality-driven, not just metrics-focused.
16. What These X Movies/Shows/Documentaries Get Right and Wrong About [Industry]
Who doesn’t want to know the real deal behind how your industry is portrayed in pop culture? I was sitting at a café the other day listening to a doctor and nurse discuss whether the popular medical show, The Pitt, was realistic.
Some things were not, but they understood why. You can’t do everything exactly the way it really is when it comes to making good TV.
But they also agreed that a lot was true to the medical field. So realistic, in fact, that the doctor didn’t feel like watching more of the show. It felt too much like being at work!
Do this, but for your industry. Choose 2-5 well-known titles your audience will recognize. Highlight both what they nail and what they completely miss. Use clips, quotes, or screenshots of the title to give concrete examples.
If you want the content to last longer, cover one show or book or movie at a time. People love this type of content, and they’ll come back time and again.
17. Why We Changed Our Mind About [Tool/Strategy/Process]
We all learn and grow as we live life, and that includes the people who run businesses.
In this blog post idea, you get the opportunity to highlight the growth your brand has made over time.
Pick one thing that you used to do and explain why it made sense at the time. Share the moment that made you question it, like a specific review or data point. Then, talk about the direction you’re taking now and how it’s going.
The goal here is not to be defensive about a big change. It’s a chance to be vulnerable and build trust with your readers.
18. What We [or You] Prioritize When Everything Feels Important
When everything on a to-do list feels urgent, it’s easy to freeze or burn out. In this post, you’ll help clients or readers in your industry triage their to-do lists, save time, and stay efficient.
To write this blog post idea, walk readers through a real example of how you made a tough call when everything seemed critical.
Show them the framework, list of questions, or strategy you used to make that decision.
Explain what happened afterward and how you did (or didn’t) complete everything else in time, and what happened after that. Point out any mistakes or things you’d do differently next time.
As a bonus, include a downloadable checklist or template to help them apply your strategies to their work.
19. What We Don’t Automate (And Why)
Automation is a hot topic these days. If you spend any time on LinkedIn, you might think that the only right way to do just about everything is to automate it with the next shiny AI tool.
But automation isn’t always the answer.
Sure, it can be helpful. But what do we lose when we automate certain things?
Highlight this with a post about the things you refuse to automate, and why.
20. What [Industry] Could Learn from [Unexpected Analogy]
Sometimes, the best insights come from outside your field. For this blog post, you’ll write about surprising lessons you’ve learned about your industry from an unrelated world.
There’s a lot of content like this on LinkedIn, but some of it feels forced. Sometimes, picking apples with your kids is just picking apples with your kids. Not a lesson in leadership or SaaS marketing or project management.
Look for actual, existing parallels between two industries, like art and marketing or gardening and product ideation.
Flesh them out. Don’t force the metaphors. End the blog post with a list of helpful tips for readers to put into practice.
21. The Trade Secrets We’re Not Guarding
Every trade has its secrets, and while it’s tempting to hoard them all, there’s nothing wrong with sharing.
For this blog post idea, share the methods, strategies, or tools you’re happy to give away. Be generous and transparent. Focus on things that actually do help your audience.
Sharing is caring, after all. Making connections with other people is more important than hoarding resources. Show readers and potential clients you’re generous and transparent, not secretive and sneaky.
22. The Fastest Way to Learn From a Failure (Without Overanalyzing)
Failure stings, but every successful business goes through it. From failed products to failed brands, it’s the people who keep going anyway that end up successful.
If you or your brand have ever had a failure, dig it up! Write about it. Pinpoint the lessons it taught you. Show your audience how to avoid making the same mistakes.
To write this blog post idea, highlight a few common failures in your industry, like a missed deadline, a lost sale, or a failed campaign. Walk through how you dealt with the fallout with a simple post-mortem framework:
- What happened?
- What did we expect?
- What will we change next time?
Show readers not just what you learned from a failure but also how to navigate their own mistakes.
23. The Most Creative Way [X] Has Used Our Product
Spotlight a real customer who’s used your product or service in a totally unexpected (and awesome) way. This blog post idea is part case study, part inspiration.
To gather the info you need, do a short interview with the customer and let them tell their story. Focus on what spurred them to use your product in a new way, and how they did it. Use photos, screenshots, or video clips to show the use in action.
Your audience will get a close-up look at the versatility of your product—and the appreciation you have for your customers.
It’s a win-win.
24. We’ve Rounded Up [X] Reviews of Our Service/Product. Here’s What We Think.
If the idea of reading and analyzing reviews makes you nervous, you’re not alone. It’s scary. But reviews are (usually) a gift.
In this blog post, do a round-up of reviews. Include good reviews, bad reviews, weird reviews, and anything else you find insightful or interesting. Whatever you do, don’t just show the good reviews.
The point isn’t a self-congratulatory promo. It’s showing your audience that you care about listening to what your customers say, and that you’re not scared of facing the feedback.
This doesn’t mean you have to agree with every review you share. Give a short response on whether you agree with a review, disagree with it, or have taken it to heart and improved it.
Keep your tone appreciative and honest.
Because here’s the thing: perfection does not exist. But clients will always appreciate a business that’s open to feedback and actually uses it to make meaningful change.
25. A Day in the Life of [Role/Process], Without the Clichés
Yes, I know, there’s a ton of day-in-the-life content out there. But what you’re going to do is make it fresh by keeping it real.
Ditch the idealized, Instagram-worthy behind-the-scenes look at what you wish the day looked like. Instead, show readers the real deal. This helps people know they’re not alone.
So include the mess. The unpredictability. The small, bright moments. The stress.
Share little tips for staying sane or surviving under pressure as you go. People love getting practical coping strategies they can apply to their own work lives!
In this blog post for Klue, “A Day in the Life of a Product Marketer,” product marketer Kim Ellery delivers funny, fresh, relatable insights.
He writes: “6:00 am: Struggle to wake up and welcome the world. Dousing myself in hot water is first priority, then I’m seeking out the caffeine.”
By 6:45 am, though, Ellery is doing a 10-minute meditation that helps him plan for the day ahead and stay accountable for the day before.
The rest of the post offers a mix of humanity, behind-the-scenes facts, and tips that can apply to more than just product marketers.
It’s good stuff.
26. Our Top [X] Goals for the Next 5 Years
What better way to show your readers what you’re working toward long-term than by sharing your top goals for the future?
People love knowing the inner details about a business’s plans. It makes them feel like they’re part of your journey—and honestly, they are. So why not be transparent with them?
Sharing goals also helps you stay accountable to said goals. If they’re out there on the internet, you’ll feel more compelled to stick to them. Or, if you decide to shift course, you’ll have a place to explain why.
For each goal, explain why you’ve picked it and show how the goals line up with your mission or customer needs.
Revisit the post every five years and update it, leaving the old content so readers can see what’s changed and what hasn’t, and why.
This is one of the best ways to bring your clients into the fold and make them feel like part of your community.
