It’s time to highlight the top five posts of the year. It wasn’t easy to choose only five, and by limiting our choice to only five, we had to eliminate hundreds of wonderful posts. We feel, however, that these top five are the most hard-hitting, useful, or knowledge-packed posts that will retain value well beyond this year. And without further ado, the winners are:
Our interview with Larry Kim, as well as the accompanying video webinar, “10 CRO Truth Bombs That Will Change the Way You Think”, contain some of the most powerful and thought-provoking digital marketing advice of the year. Larry really pushes you to think outside the box.
Most people think of CRO as an exercise in changing elements on your page until you design the most perfectly laid-out page with the most optimized possible CTR and conversion rate. But this is elementary. The real power behind CRO are intangibles such as brand awareness, remarketing, and other business strategies that don’t even visually touch the page you’re trying to optimize. Larry pushes us to optimize our way of thinking, actually. This is a very powerful post, and its value will continue to drive success for years to come.
2. Any Startup Can Blow Up Their Website Traffic for Free With a Single Blog Post. Here’s Exactly How To Do It
This post has a hard hitting message. Contrary to the popular opinion about content marketing, it definitely is possible to massively boost your website traffic — and do it fast — by publishing only one single blog article. Such a statement seems impossible! Or unlikely at best! Blasphemous!! But this post gives you a good outline and strategy for how to make this a reality. And this type of thinking will be valuable for years to come.
Reddit is one of the largest websites on the Internet (a top 10 global site), and successful content marketers know how to properly use this enormous platform to drive traffic and awareness to their businesses. However, Reddit is a subtle, fickle beast with many hidden tricks and tactics, and very few guides have touched on all the main points. Reddit marketing will continue to provide value for years to come, and the knowledge in this guide will continue to be invaluable as well.
In this post, we featured not only 30 great landing pages, but an expert opinion on why each one is successful. This was a very in-depth post, and the elements that contributed to the success of these landing pages will continue to generate success for a long time to come. Of course, what’s even more important than a landing page is discussed in the next post.
This post gets to the meat behind marketing strategy, analytics, social media, CRO, SEO, and everything else. Assuming you have a successful marketing strategy and a desirable amount of traffic coming to your website, what’s left? Copywriting: the most fundamental, and most important element to almost anything online that drives conversions.
If ten million people reach your material, but nobody reads it because it’s poorly written, or nobody reads all of it because you lose people half way through, all the marketing strategy that generated the traffic is useless. On the other hand, if your strategy only succeeded in reaching a thousand people but your copywriting was so excellently done that nearly all of them read the entire piece, your success will be orders of magnitude greater.
This post highlights some copywriting gems from history to get you into the zone, and the lessons within are timeless. For the most part, the same concepts that worked in 1960 will still work today.
And a Bonus: The Crazy Egg A/B Test Planning Guide
Daniel Sims brings us his expert breakdown on A/B testing, every step of the way. This is a crucial technique that anyone serious about digital marketing should know, and this guide helps anyone get started with split testing.