How to Convert More Customers by Adding Perceived Value
What separates a Hermès Birkin bag from a high-quality leather handbag you could buy anywhere? A label, a fancy charm, and about $22,000.
Top 7 Ways to Build Brand Loyalty
Modern customers scour websites and research products they’re thinking of buying before making their actual purchase. When customers are 60% to 80% of the way
How to Setup Google AMP Webpages with Google Analytics Tracking
If you have been following Google’s changes recently, you may have noticed that they became obsessed with mobile web. And there are a couple of
How to Optimize User Experience & Conversion Paths in Google Analytics
If you’ve been keeping up with any thought leaders over the last few months, you know that we are all talking about user experience. The
How Emotional Motivators Can Drive Authentic Brand Growth
We all remember what happened when Apple CEO Steve Jobs passed away, hundreds of thousands of people voluntarily lined up outside of Apple stores, flowers
Why is Apple’s Marketing Just So Darn Good?
Apple may go head to head with other manufacturers like Samsung to gain consumer attention, but Apple has never had a race-to-the-bottom price war.
The Secret to $5 Customer Acquisition Costs on Facebook
John Lott, partner at Spearmint Love, an online store selling baby clothes, had a problem. He had just left his job at an equity firm
How to Write a Case Study That’ll Make People Love Your Business
Marketers often have a love/hate relationship with case studies. Writing case studies can be nothing short of a chore. They are an incredibly time-consuming task