How to Convert More Customers by Adding Perceived Value
What separates a Hermès Birkin bag from a high-quality leather handbag you could buy anywhere? A label, a fancy charm, and about $22,000.
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Double the Power of Your Content with This One Change
As a copywriter you want to make your copy as appealing as possible and one key way to double its impact is by making it
Optimize Your Sales Funnel: The Top, Middle & Bottom-Line
So you’ve planned out your customer’s path to action. You’ve got everything in place. All you have to do now is flip a switch and
The Essential Guide to Trust in Marketing
Trust. It could easily be the least understood and the most essential element for increasing conversions and extracting the maximum value from your website. Think
7 Ways to Boost Conversions with Personalization [Case Studies]
Today we dig deep into personalization. Read here for 7 case studies that reveal what works and how to use it to increase your conversion
Increase Conversions by Mapping Content to the Buyer Journey
As a savvy digital marketer, you probably already know the value of content marketing. You probably also know it involves the creation and distribution of
4 Ways to Design a Sparkling Web Personality (And Boost Trust Too)
Personality in web design or web design with personality… Whichever way you like to think about it, this concept has gained a lot of popularity
How To Craft An Effective Email In 15 Minutes Or Less
Welcome back to the 6th article in this 8-part series on email marketing. So far we’ve covered… 1) Email Marketing: What’s Working Today 2) Which
