3 Popular Colors for Websites – When & How to Use Them
You’re planning a new business. You’re excited. You’re almost ready. You need to pick a color scheme. Before you do a scornful snort-laugh, hang on…
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Your Ecommerce Site Will Die Without These 3 Trust Signals
Every ecommerce site needs trust signals. Without them, you can expect conversion rates and revenue to remain low. With trust signals, you can power your
The 5 Times When You Absolutely Must do A/B Testing
The world needs more A/B testing. Why? Because A/B testing is the most effective way to raise conversion rates. Tragically, according to Econsultancy, a paltry
So You Want to Do a Conversion Audit? Here’s What You Need to Know
If you’ve launched your website and are steadily getting traffic, you may feel like the hardest part is over. The truth is, the real work
How to Use Urgency and Scarcity to Improve Conversions
Conversion optimization is way more than button size, font colors, and sizzling calls to action. It’s also about the inner psychology of the user, known
How to Optimize Videos for Better Conversions
Videos enable consumers to see a product more clearly and in action. As such, they tend to drive conversions better than text alone. In this
Winning The War Against User Anxiety and How to Increase Conversions
Every web user has experienced anxiety of some form or another. It might be very mild, but you’ve probably experienced it yourself, even if you
6 Conversion-Boosting Benefits of Online Videos
If you’re not using online video, you’re missing out. Last year, videos accounted for half of all mobile data traffic, says CISCO, and while people
Are You Making These Conversion-Killing Mistakes?
Over the last decade, we’ve seen the barriers to entry for web design systematically dismantled. Platforms like WordPress, Joomla, and more recently Squarespace mean you
7 Simple Design Tweaks That Send Conversions Through the Roof
There are many elements to an online business. There is the website and a regularly updated blog. There’s a sales funnel, marketing, social media, advertising.
