The 7 Copywriting Research Methods Used by the Pros
Copywriting research is an important element of producing world-class copy. It’s what separates good copy from remarkable copy. This can only happen when copywriting research…
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6 Micro Commitments That Move Prospects Down Funnel
Micro commitments are those small steps you take to achieve a larger goal. In this case, it’s small steps a potential customer takes that pulls
How To Measure and Improve Customer Value Optimization
Customer value optimization (CVO) turns traffic into profit. It’s not about getting more clicks — it’s about getting more from every customer. CVO turns casual
The Bar for High Quality Content has Changed
Quality content exists on a spectrum. It’s grounded in your products or services’ context, your target audience, and your business goals. What once was considered
Building a Personal Brand Isn’t Optional Anymore—Here’s Why
Let’s face it, most of what we see online today feels impersonal, mediocre, and robotic thanks to the rise of AI. Most content is subsumed
What Is a Good Conversion Rate and How Do We Hit It?
Everybody wants to know the benchmarks. What’s a good conversion rate for our business? What range should we be in? The data is out there.
9 Ways To Boost Your Click Through Rate In 15 Minutes
Click through rate (CTR) compares the number of people who saw an ad, email, search result, video, etc. with the number who actually clicked through.
12 Active Conversion Rate Experts to Follow
Looking for unique, refreshing voices to follow for tips on increasing conversion rate? Check out these 12 active conversion rate experts we’ve rounded up to
7 Sales Copy Rules that Always Convert + 3 Examples
Sales copy is a persuasive text designed to push customers into taking some kind of action, like buying a product, signing up for a course,
How to Master Content Mapping [With Free Template]
The way people consume content is changing. The traditional marketing funnel? Too rigid. The buyer’s journey? No longer linear. Searchers today loop between research and