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Customer engagement report displaying multiple metrics for a post.

13 Customer Engagement Metrics That Carry Real Weight

Ever stared at a dashboard full of customer engagement metrics and thought, Does any of this really matter? You’re not alone. It’s always good to…

Peter Lowe

Graphic showing Paid & Organic CTR Trends for January 2024 - January 2025.

How to Increase Organic CTR and Why Even Bother

The first page of Google’s search results is overcrowded — AI Overviews, SERP features, and paid ads all competing for attention before organic results even

Adelina Karpenkova

Content mapping template in Google Sheets.

How to Master Content Mapping [With Free Template]

The way people consume content is changing. The traditional marketing funnel? Too rigid. The buyer’s journey? No longer linear. Searchers today loop between research and

Despina Gavoyannis

A guest post from the website Thrive Themes republished with a note about where it was originally published is highlighted in the introduction.

Content Syndication: What It Is, How It Works, and Where It’s Headed Next

Content syndication might sound like a buzzword, but it’s a game-changer for expanding content reach, increasing brand awareness, and driving targeted traffic. Traditionally, it involved

Despina Gavoyannis

Ahrefs’ Competitive Analysis report set to “keywords” mode.

How to Find Competitor Keywords (And Steal Their Best Traffic)

Ever feel like your competitors are ranking higher, getting more traffic, and somehow always showing up right where your audience is searching? Truth is, they’re

Despina Gavoyannis

Example of heatmap displayed on laptop screen.

How a Website Heatmap Helps You Find & Fix Revenue Leaks

A heatmap gives you a visual breakdown of where users spend the most time, where they are engaging, clicking, losing interest, getting stuck, or abandoning

Peter Lowe