7 Best A/B Testing Tools (The Best of the Best)
An A/B testing tool compares two versions of a website, app, or page to determine the best-performing version of all tested variants. It’s usually done…
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Why Shopping Cart Abandonment Happens + How To Reduce It
Shopping cart abandonment is an opportunity to win customers who came as close as possible to buying without actually making the purchase. Let’s cover exactly
AIDA vs PAS: My Pick on Which Formula to Use and Why
AIDA and PAS are two of the most popular copywriting formulas in direct response copywriting. Start with either of these formulas for all your copywriting
Direct Response Marketing vs Branding: When to Use Each
Direct response marketing is a set of techniques, copywriting methods, and advertising strategies designed to elicit an immediate response from your target audience, like subscribing
The Ultimate Website Planning Template: Everything You Need to Get Right
Before you pick a website-building platform, choose colors, or start writing your “about” page, take a breath. Building a website without a solid plan is
The Five Sales Letters Every Marketer Should Know, Hands Down
There are few better people to learn direct response copywriting from than the “Admen”: the original rockstar copywriters of the twentieth century magazine and newspaper
How To Reduce Bounce Rate Right Now. 17 Instant Fixes
You can reduce your bounce rate by making low-risk, low-effort, common sense changes to your site. Along the way, you will make the experience more
5 Perfect Customer Retention Emails + When to Use Them
A customer retention email is a message designed to keep existing customers engaged with your brand. Customer retention emails can take several different forms, from
Hidden Keywords Are Back (and Still a Terrible Idea)
“Hidden keywords” used to be one of the most blatant black hat SEO tricks: stuffing content behind the scenes to manipulate search engines. For a
Micro Conversions: What They Are and How to Use Them
A micro conversion is a small step a user takes on the journey toward making a bigger decision, like signing up, subscribing, or making a