Your content marketing strategy influences how you reach your audience. If you don’t have a content strategy, now’s the time to create one. Many businesses feel overwhelmed about where to…
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How The Pros Know The Exact Number of Clicks on Their Links and CTAs
Heatmaps are great at quickly letting you know what areas of a webpage are getting the most “click action”. They’re perfect for presentations and explaining…
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Free 30-day Trial15 Steps to Create a Successful Event Marketing Campaign
We know what events are. We know what a marketing campaign is. But when these two words come together, the whole becomes greater than the…
How To Easily Put A Form On Your Website
Contact Forms. Everyone wants them on their website. It seems like quite a standard component that anybody should know about like the back of their…
Infographic: Typography in Emails – The Divine Story of Modified Typeface
If you have ever had to hand-code an email, then you know how insanely difficult it can be to get your email looking just right.
Science Has Spoken: Here’s Why Your Instagram Posts Don’t Get Engagement
You post image after image on Instagram, but can’t seem to get more than 25 or 30 Likes on each. Your comments are as inactive…
What You Need to Know About Visual Perception and Website Design
There’s no lack of data to suggest how visual-oriented we are as humans. For instance, “90 percent of information transmitted to the brain is visual,…
The Game of Thrones Approach to Powerful SaaS Free Trial Emails
Too often SaaS companies take a middle-of-the-road approach to their free trial emails. If you’re not seeing 20% or more in your conversion rate, this…
The World’s Fastest Growing SaaS Products Send These Welcome Emails
What happens when people sign up for your software-as-a-service (SaaS) product? Chances are, you send them some email. Recently, I was chatting with the founder…
Cut Through the Confusion in Google Analytics By Looking At These 12 Numbers Only
Google Analytics is one of the best platforms for tracking almost any metric you can think of. And it’s completely free. That’s why marketers and…
How to Use MailChimp’s Instagram Ad Integration
Marketing automation platform MailChimp recently announced that Instagram ads can now be purchased, created, and managed right from your MailChimp dashboard.
Reinvent Your Marketing Funnels with Google Analytics Cohort Analysis and LTV Reports
There have been many published articles on marketing funnels that emphasize the need to track the full customer lifecycle in order to determine the best return…
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