Crazy Egg Tracking: See Exactly How Visitors Use Your Website
If you’ve ever wondered what visitors actually do on your website (not just what pages they visit, but where they click, how far they scroll,…
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Top 5 Optimizely Alternatives for A/B Testing
If you’re looking to replace Optimizely with a solution that better fits your needs and your budget, here are 8 popular Optimizely alternatives.
Qualitative vs. Quantitative Data: 7 Key Differences
Qualitative data is information you can describe with words rather than numbers. Quantitative data is information that uses numbers. One type of data isn’t better
HTML vs XML Sitemap: Which Should You Use?
An XML sitemap is a file that contains information about your website’s most important URLs and how they link to one another. It helps Google
Direct Response Marketing vs Branding: When to Use Each
Direct response marketing is a set of techniques, copywriting methods, and advertising strategies designed to elicit an immediate response from your target audience, like subscribing
Blog Content Strategy in the Age of AI: What Needs to Change?
Blogging hasn’t died; it’s just evolved. Many people now equate content with short-form videos, AI-generated snippets, or thought leadership on LinkedIn. But long-form blog content
21 Copywriting Tips To Go From Good to Great
What readers in the past often referred to as good copy, today is just not good enough anymore. To really stand out, your copy needs
AIDA Copywriting Formula: How to Apply it +Real Examples
The AIDA formula is the oldest and most popular copywriting model used to convert prospects into paying customers. It has been used int every type
How To Reduce Bounce Rate Right Now. 17 Instant Fixes
You can reduce your bounce rate by making low-risk, low-effort, common sense changes to your site. Along the way, you will make the experience more
The Only 6 Social Proof Examples You Should Be Inspired By
The Google reviews you read about a restaurant you want to go to, that’s social proof. The hope is that you read these reviews and
