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It’s believed that it takes users (who have no idea of what your site does) exactly three seconds to orient themselves and make up their…
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Free 30-day Trial10 Ways to Squeeze More Value out of Your Long-Form Blog Post
You put so much time and effort (and money, possibly) into your epic blog post. And boy did it get you results. That sucker got…
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Traffic used to be the Holy Grail of digital marketing. But as time passed, many marketers—myself included—realized the focus of marketing campaigns should be on…
How Alpha and Beta Spell Improved A/B Testing
Almost three thousand years ago, the ancient Greeks were already well on their way to developing such innovations as the catapult, indoor plumbing, and of…
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The email account you use for your business is one of the most valuable digital assets you control. It is the hub of most of…
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As committed as you are to safe SEO, you still can’t argue with the value of backlinks. Even if backlinks aren’t your end game, it…
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“Used car salesman” is synonymous for sleazy, pushy, crooked sales. It’s too bad, really. Sure, there may be some dishonest used car salespeople, but certainly…
Using Google Analytics to Understand Your Social and Mobile Audience
Know your audience. It’s one of the key rules of getting better conversions. These days, knowing your audience isn’t simply about overall web traffic analytics;…
18 Signs You’re A Conversion Rate Optimization Expert
Have you ever wondered if you’re a CRO expert? There aren’t many out there. Content marketers aplenty, coders everywhere, SEOs in abundance, and social media…
Copywriting For Social Media Ads: It’s Not What You Say, It’s How You Say It
Many might say that social media ads are interruption advertising in a modern form. However, there is definitely something less abrasive about a sponsored tweet…
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Scientists and marketers alike have been researching neuromarketing for years – and it’s absolutely fascinating stuff. As people, we’re naturally curious about the secrets that…
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