5 Custom Google Analytics Dashboards And How To Use Them

by Sharon Hurley Hall

Last updated on March 20th, 2018

Want a more organized way to look at your Google Analytics data?

Custom dashboards in Google Analytics could be the answer. Google Analytics collects a lot of data but if you want to make the most of it you need to visualize it in the way that has most meaning for your business.

That’s what Google Analytics custom dashboards are for. These dashboards provide a way to look at the metrics and dimensions that you really need to understand what’s happening on your site.

Setting up a dashboard from scratch could be a bit of a headache, but you don’t have to. There are dozens of custom dashboards you can import into your Google Analytics profile with just a couple of clicks. Here are a few to start with.

1. Brand Monitoring

We monitor our brands via Twitter, Facebook, Google+ and other social sites – why not do it in our analytics tool too? This custom dashboard from Koozai includes information on:

  • how many people visited your site via your brand name
  • how many came from the main social media sites
  • which hubs are most important to your brand and more.

Grab the brand monitoring dashboard here.

Brand Monitoring Analytics Dashboard

If you’re using this dashboard, there’s a little bit of setup work to do: you’ll need to put your brand name into the widget. Your brand name is essentially a phrase, so in theory you could also use this to track a particular keyword phrase associated with your brand.

Use this dashboard to see how effective your brand marketing is in driving people to your site.

2. Site Usage/Quality Dashboard

Want to have some idea how your site ranks for quality? You might, because it will affect search engine positioning, traffic and more. That’s where this dashboard from Mike Meisner comes in.

This custom analytics dashboard measures:

  • bounce rate by browser
  • the top mobile devices people are using to browse your site
  • page views and bounce rate for your top content,
  •  goal sources and completions, browser quality and exit pages.

Get the dashboard here.

Site usage Analytics Dashboard

Use this dashboard to drill down into the variations in user experience depending on the browser and platform and see how this ties into the conversion rate on site. You will likely find design and UX issues that are driving positive or negative ROI on your website with this custom dashboard.

3. Social Media Dashboard

How effective is your social media strategy? This dashboard from Justin Cutroni will help you to find out. It tracks a number of social media metrics and dimensions, including:

  • traffic from social sources
  • actions taken by social visitors
  • how many new visitors are coming from social
  • shared content
  • content value
  • which social networks are driving the most traffic
  • which mobile devices using social are coming to your site
  • revenue

Social Media Dashboard

Use this dashboard to investigate your social presence online and establish where you are having an impact, what’s driving that impact and how you could improve. Grab this dashboard from Justin’s site.

4. Personal Blogger Dashboard

This dashboard (courtesy of Dashboard Junkie) is ideal for people who want some basic information about their blogs. One of the best features of this dashboard is that the dashboard widget headings are in plain English and not tech-speak. It covers:

      • visitor source (new and unique)
      • content popularity
      • visitor location
      • mobile traffic
      • screen resolution
      • links
      • search terms

Grab it here and be sure to check out the detailed explanation of the widgets.

Personal blogger dashboard

This information is a goldmine for bloggers, because you can find out:

  • what you should write more about
  • which sites most of your traffic comes from
  • how your site looks to the people who visit
  • which search engines and sites are most important in your network.

Use this dashboard to improve the value you offer to blog readers and to get rid of the factors that drive them away (such as no mobile interface or responsive theme, for example). See our infographic called How Consumers Use Mobile in the Marketplace to find out why this is important.

5. Tech Dashboard

It’s back to Koozai for the final dashboard – a must for all those tech-heads out there. The widgets on this dashboard cover:

  • operating system
  • browser
  • Java usage
  • screen resolution
  • Flash version
  • mobile metrics ( lots of them)
  • conversions

Visitor Technology

OK, so it’s a bit nerdy, but you’d be surprised what a difference understanding these metrics will make when deciding how to optimize your site. Grab it here.

Even More Analytics Dashboards

Those are the top picks, but there are dashboards to look at almost every aspect of your data. Here are some more places to get the ones you need:

Share your favorite analytics dashboards in the comments.



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Sharon Hurley Hall

Sharon Hurley Hall is a professional writer and blogger. Her career has spanned more than 25 years, including stints as a journalist, academic writer, university lecturer and ghost writer. Connect with Sharon on her website.


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  1. Kirshan says:
    December 13, 2015 at 9:52 pm

    Great post-Ned, always good to have a few more dashboards set up and ready to go, thanks!

  2. Sura says:
    December 8, 2015 at 1:05 pm

    These are so helpful! Thank you! How do I go about updating my own brand name to make #1 useful? Thanks in advance.

    • Sharon Hurley Hall says:
      December 10, 2015 at 7:03 am

      Hi Sura, when you import it into your Analytics account, you can simply rename the widget at the time.

  3. sami sam says:
    May 13, 2015 at 12:07 pm

    Can someone suggest a custom dashboard or a way to include several real time views of different domains under one dashboard or google excel sheet using the google analytics plugin? i’ve tried the above and wasn’t successfull at it and can’t find any assistance with this on google analytic’s forums or online!

    Thank you in advance

    • Sharon Hurley Hall says:
      May 14, 2015 at 8:16 am

      Not off the top of my head, Sami. You might need to use a tool like Cyfe which combines several dashboards, though I’m not sure how many Google Analytics properties you can use with it.

  4. Erin says:
    August 8, 2014 at 1:04 pm

    Thanks for sharing this!

    • Neil Patel says:
      August 8, 2014 at 2:02 pm

      Erin, glad we could help 🙂

  5. Joe Boon says:
    November 28, 2013 at 10:35 am

    Really useful dashboards here. We ended up creating some that our pretty much the same and a few more. Maybe you guys might be interested in taking a look?


    • Sharon Hurley Hall says:
      November 29, 2013 at 9:44 am

      Thanks for the heads-up, Joe. I’ll check it out.

  6. Param Prakash says:
    August 29, 2013 at 3:53 am

    wow!!!! its amazing tools.. Thank you very much for sharing with us……

  7. July 18, 2013 at 2:11 am

    Great to see the existing frameworks setup for the various channels, there are a few things I will definately be incorporating into my own dashboards!!

    • Sharon Hurley Hall says:
      July 18, 2013 at 10:06 am

      Happy you found this useful, Jemma.

  8. Web Design says:
    July 8, 2013 at 1:57 am

    Good Information Provided. Thank you

  9. Faisal says:
    June 4, 2013 at 4:34 am

    Love you Sharon for such an amazing effor. keep it up!

  10. Patrick says:
    April 24, 2013 at 7:35 am

    This is a great post. Now that I’ve downloaded every single free dashboard I just need to figure out which ones I odn’t need!

    • Sharon Hurley Hall says:
      April 24, 2013 at 8:40 am

      I downloaded quite a few myself, Patrick. My strategy is to check them every so often and gradually delete the ones that I skim over. That still leaves about a dozen that are extremely useful.

  11. March 12, 2013 at 11:50 pm

    I love the custom dashboard on GA because it let’s me have an output on specific traffic that I want to see that my website is doing on the web. Anyway, I will also try the custom dashboard sites that you’ve suggested here in your blog. Thanks Sharon.

    • Sharon Hurley Hall says:
      March 13, 2013 at 5:37 am

      Hope these work well for you, Tin.

  12. Amanda says:
    March 12, 2013 at 10:49 am

    I love dashboards, but more importantly, I love it when they are already set up for me 🙂 Thank you, Sharon!

    • Sharon Hurley Hall says:
      March 12, 2013 at 2:20 pm

      It’s great, isn’t it, Amanda? My only problem is that I want to try them all! Dashboard Junkie has lots of them – I’m not telling how many I’ve added to my GA account! 😉

  13. March 12, 2013 at 7:49 am

    Just wanted to note that you can get a whole bunch more custom dashboards at CustomReportSharing.com as well!

    • March 12, 2013 at 8:41 am

      I’ll certainly check that out, Jill. I’m always happy to find new ways to look at the GA data.

  14. March 11, 2013 at 2:30 pm

    So glad you like them, Julie, Sourav – try the brand monitoring link again – it should be working now. 🙂

  15. March 11, 2013 at 1:24 pm

    Great collection Sharon. It totally revamped my Google Analytics 🙂 . Thanks for creating an awesome collection. But just one I would like to drag attention to the “Brand Monitoring” isn’t working from this site though. Shows some security errors 😮

  16. Julie says:
    March 11, 2013 at 1:05 pm

    These are great! One question: is anyone else having difficulty getting the import for #1 to work?

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