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Converting More Customers For The Elephants: A Homepage Analysis

Marketing for the greater good gives me the warm fuzzies, so today I’m very pleased to be running a homepage analysis for Ele and Phant -- an e

When’s The Last Time You Analyzed Your Conversion Funnel?

The other day, I was speaking with a customer who was having a tough time identifying how to improve her website. This customer, let’s call

Visitor Recordings Part One: Seeing Value And Overcoming Obstacles

Heatmaps have been our signature product since 2005. But we’ve grown quite a bit since then, and you may be surprised to learn about the full r

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