What Is an A/A Test And When Do I Have To Run One?
There are smart people who say that running an A/A test on your website is a waste of time. But there are also other smart…
Conversion
Mouseflow vs. Smartlook: Each Tool’s True Strengths
Mouseflow is best for website-focused teams that want powerful heatmapping and funnel analytics based on individual user sessions. Smartlook is better for product, SaaS, and
Font Psychology: How Typeface Shapes Meaning and Trust
Font psychology matters for web design because the style of text you choose has an immediate impact on website visitors. Do they trust your brand?
Lucky Orange vs. Hotjar: Each Tool’s True Strengths
Lucky Orange is best if you want fast, affordable insights into user behavior with minimal setup needed. Hotjar is a better choice for website-based product
What Is the Buyer Journey and How To Clarify Each Step
The buyer journey is a practical way for marketers to describe how people discover a brand and decide to make a purchase. It doesn’t accurately
Beginner’s Guide to SEO A/B Testing: When to Test & How to Start
You’ve optimized title tags, meta descriptions, and heading structures based on SEO best practices. Search traffic has increased, but you can’t tell what’s driving clicks
The Top 4 Mouseflow Alternatives That We Recommend
Are you in the market for a Mouseflow alternative? We recommend Crazy Egg, Smartlook, Microsoft Clarity, or PostHog. My Personal Top 3 Alternatives to Mouseflow
Adding Embedded Analytics to Your B2B App? Here’s What Users Want (Research & Analysis)
It’s now the norm for B2B apps to have customer-facing analytics. Grammarly Pro, for instance, comes with a dashboard. Canva’s reporting is also pretty nifty.
