How To Measure and Improve Customer Value Optimization
Customer value optimization (CVO) turns traffic into profit. It’s not about getting more clicks — it’s about getting more from every customer. CVO turns casual…
What Is a Good Conversion Rate and How Do We Hit It?
Everybody wants to know the benchmarks. What’s a good conversion rate for our business? What range should we be in? The data is out there.
9 Ways To Boost Your Click Through Rate In 15 Minutes
Click through rate (CTR) compares the number of people who saw an ad, email, search result, video, etc. with the number who actually clicked through.
9 Key Methods to Foster Exceptional Customer Retention
If you are responsible for customer retention, and you don’t have 5-6 initiatives in-progress, you are headed down a dark road. Say the customer retention
13 Customer Engagement Metrics That Carry Real Weight
Ever stared at a dashboard full of customer engagement metrics and thought, Does any of this really matter? You’re not alone. It’s always good to
What To Know About Usability Testing Before You Start
Usability testing gives you hard data on how real users navigate your design, showing where they struggle, slow down, or drop off. With this insight,
How a Website Heatmap Helps You Find & Fix Revenue Leaks
A heatmap gives you a visual breakdown of where users spend the most time, where they are engaging, clicking, losing interest, getting stuck, or abandoning
A Click Map Shows Where Users Struggle (+ How to Fix It)
To use the info in a clickmap to improve your website experience and effectiveness, you have to know how to interpret what you see.