The 5 Best Usability Testing Tools Compared
Usability testing helps designers, product managers, and other teams figure out how easily users can use a website, app, or product. With these tools, user…
What Is Multi-Armed Bandit Testing and When To Use It
You’ve probably heard about multi-armed bandit testing as an alternative to traditional A/B tests. The appeal is obvious: why keep sending half your traffic to
7 Key Email Marketing Metrics + Tips To Improve Each One
When you really understand your email marketing metrics, you know the biggest levers to pull to get new customers and make more sales. Nearly all
Does Quora Marketing Still Work? Yes. Here’s 5 New Ideas
Most marketers have written off Quora. Big mistake, especially since Quora is one of the top-cited websites in Google AI Overviews. While everyone’s fighting for
How To Create A Crisp, Useful Buyer Persona (No Fluff)
Most buyer personas have as much depth as a middle-school book report: fictional profiles with stock photos, generic hobbies, and surface-level traits. Then there are
How To Model Customer Lifetime Value (Fast & Practical)
Most companies know CLV matters. Few actually measure it. Why? The math is hard, the data is messy, and the results don’t feel trustworthy. This
14 Quick Ways To Increase Conversion Rates That Cost $0
Website conversion rates average around 2 percent. For every 100 visitors, the average site can expect to only get 2 customers. And honestly, that’s a
How To Fix a High Bounce Rate Without Redoing Your Site
A high bounce rate means a lot of people leave your site after seeing just one page. It looks ugly in the analytics, but it