10 Persuasion Techniques That Don’t Feel Fake
Persuasion techniques are reliable communication strategies that motivate people to act, feel a certain way, or influence their decision. I understand how the idea of…
4 Steps To Get In Front Of Your Target Audience Tonight
A target audience includes the people who most likely want your product or service. It’s a subset of your target market, which includes anyone who
8 Seductive Vanity Metrics You Will Burn Money Chasing
8 Seductive Vanity Metrics You Will Burn Money Chasing A vanity metric is a number that makes you feel good without directly impacting the business.
137 Power Words That Every Well-Paid Writer Knows
When your writing has to do something, every single word must pull its weight. This is why writers like me keep track of words that
How To Build Your First Sales Funnel In Under 1 Hour
A sales funnel is a way to track potential customers from initial contact to purchase. Anyone using the funnel, should be able to look at
7 Call to Action Examples You Have Never Seen Before
At great risk to my sanity, I went to find call to action examples (CTAs) that were fresh, original, unique, and compelling. My discovery: Almost
6 Psychographics Examples You MUST Get From Customers
Most people are familiar with examples of demographics, like age, income, and ZIP code, which capture objective traits about a population. Psychographics attempt to capture
10 Typography Elements That Enhance (Or Ruin) Your Design
Typography is a fundamental principle of good design. Whether you’re designing for print or the web, good typography helps balance the visual structure of your