9 Key Methods to Foster Exceptional Customer Retention
If you are responsible for customer retention, and you don’t have 5-6 initiatives in-progress, you are headed down a dark road. Say the customer retention…
13 Customer Engagement Metrics That Carry Real Weight
Ever stared at a dashboard full of customer engagement metrics and thought, Does any of this really matter? You’re not alone. It’s always good to
What To Know About Usability Testing Before You Start
Usability testing gives you hard data on how real users navigate your design, showing where they struggle, slow down, or drop off. With this insight,
How a Website Heatmap Helps You Find & Fix Revenue Leaks
A heatmap gives you a visual breakdown of where users spend the most time, where they are engaging, clicking, losing interest, getting stuck, or abandoning
A Click Map Shows Where Users Struggle (+ How to Fix It)
To use the info in a clickmap to improve your website experience and effectiveness, you have to know how to interpret what you see.
The Lead Magnet Is Evolving—Here’s 16 Fresh Ideas
These days, a lead magnet should be shareable on social media, easy to consume on mobile devices, and compelling enough to stand out in search
Copy Our Proven Conversion Rate Optimization Checklist
This conversion optimization rate (CRO) checklist is designed to help absolutely anyone audit their site and make the most out of their traffic. I did
A/B Testing Basics: How to Get Valid, Actionable Results
If you’re not A/B testing your site, you’re leaving money on the table. The only way to truly evaluate your conversion funnel and marketing campaign