The Six Most Misunderstood Metrics in Google Analytics
Google Analytics (GA) is capable of generating incredibly detailed and comprehensive data. It provides the insights needed to fine-tune your site, reduce UX friction and…
15 Steps to Create a Successful Event Marketing Campaign
We know what events are. We know what a marketing campaign is. But when these two words come together, the whole becomes greater than the
Science Has Spoken: Here’s Why Your Instagram Posts Don’t Get Engagement
You post image after image on Instagram, but can’t seem to get more than 25 or 30 Likes on each. Your comments are as inactive
The World’s Fastest Growing SaaS Products Send These Welcome Emails
What happens when people sign up for your software-as-a-service (SaaS) product? Chances are, you send them some email. Recently, I was chatting with the founder
Reinvent Your Marketing Funnels with Google Analytics Cohort Analysis and LTV Reports
There have been many published articles on marketing funnels that emphasize the need to track the full customer lifecycle in order to determine the best return
9 Customer Re-Engagement Emails You Need to Steal
If you had one shot at a 100% guarantee that your customers will open every email you send, how would you do it?
Google Analytics Is Lying to You. Here Are 7 Ways to Force It to Tell the Truth
Being data-driven is good. Unless, of course, all that data driving your decisions is wrong.
How To Use Instagram For Your Ecommerce Business (While Being Smart About It)
“But you can’t put links in your Instagram posts. How are you supposed to drive any sales at all?”