The Five Most Important Visual Elements Required for a Successful Company Blog
As a marketer, you cannot neglect the power of content. Sharing valuable information with your audience helps you build trust with your audience and develop…
9 Real UTM Tracking Codes – And How to Create You Own
Our traffic bounces all over the place. We have social. We have email. We have paid ads. There’s more sites, platforms, and networks than we
The Six Most Misunderstood Metrics in Google Analytics
Google Analytics (GA) is capable of generating incredibly detailed and comprehensive data. It provides the insights needed to fine-tune your site, reduce UX friction and
15 Steps to Create a Successful Event Marketing Campaign
We know what events are. We know what a marketing campaign is. But when these two words come together, the whole becomes greater than the
Science Has Spoken: Here’s Why Your Instagram Posts Don’t Get Engagement
You post image after image on Instagram, but can’t seem to get more than 25 or 30 Likes on each. Your comments are as inactive
The World’s Fastest Growing SaaS Products Send These Welcome Emails
What happens when people sign up for your software-as-a-service (SaaS) product? Chances are, you send them some email. Recently, I was chatting with the founder
How to Use MailChimp’s Instagram Ad Integration
Marketing automation platform MailChimp recently announced that Instagram ads can now be purchased, created, and managed right from your MailChimp dashboard.
Reinvent Your Marketing Funnels with Google Analytics Cohort Analysis and LTV Reports
There have been many published articles on marketing funnels that emphasize the need to track the full customer lifecycle in order to determine the best return