What is a Headline? Answers From Copywriting Legends
Headlines are hands down the SINGLE most important component of any marketing campaign, full stop. They can make or break every piece of marketing media….
UX Analytics: 8 Benchmarks That Say Your UX Is Top Tier
User experience (UX) analytics is the process of tracking, analyzing, and interpreting how users interact with your product or service (like a website or an
The 12 Analytics Blogs Every True Pro Follows
Average analytics blogs present data in a dry and monotone way. The content’s there, but you don’t feel any kind of enjoyment, motivation, or excitement
71 Headline Examples to Break Your Worst Writer’s Block
The secret of writing a great headline is to steal inspiration and adapt it. This is why the best copywriters keep a handy swipe file.
Direct Response Copywriting: Classic Examples + Tips
Direct response copywriting is a marketing technique where you speak directly to your customers, encouraging them to take action now instead of later. It can
How to Write World-Class Headlines Every Time
Out of all the elements on a web page or a featured ad, headlines are the ONLY element that ALL USERS will read. They serve
7 Steps to Become a Better, Top Tier Copywriter
A world-class copywriter can instantly tap into a target audience’s frame of mind, pull at their emotions, bring them on a journey, and inspire many
How I Use Website Sitemaps as a 15-year SEO Professional
A sitemap is an outline of your website that provides key information about your files, including the structure of your URLs, their crawling priority, and